The 1970s saw the bottom drop out of the muscle car craze, and high-performance became a dirty word. Despite this, real work still had to be done in America, and trucks were there to do it. Among them were the country’s fleet of Dodge Ram trucks, which had experienced such phenomenal growth that Dodge truck ads of the era bragged that sales of the brand had increased by 237 percent between 1966 and 1976—with a little sales chart showing the other brands to prove it. Amid America’s rapidly evolving backdrop of economic and energy concerns were the continued needs for personal mobility and freedom of expression. And if perchance a little more performance could go along with that in truck form, then so be it. To that end, the Dodge Warlock and the L’il Red Express Truck were born as part of Dodge’s ambitious Dodge Adult Toys campaign.
Keyword: Classic Dodge Ram Trucks: L'il Red Express vs. Warlock