The two Japanese automakers first linked up in the early 2000s, but Toyota and Subaru’s partnership is intensifying as they enter the age of the electric vehicle.
Car and Driver and SubaruFrom the July/August 2022 issue of Car and Driver.
Since Toyota first purchased a stake in Subaru, the two automakers have been getting awfully cozy. They may seem like odd partners, Toyota with its massive market share and Subaru a quirky small brand (Subaru sold 860,000 vehicles in 2021, compared with Toyota’s 10.5 million sales). But as any romance reader knows, opposites attract, and the two companies have formed a symbiotic relationship over the past decade and a half. The collaboration initially focused on a pair of affordable rear-wheel-drive sports cars but has shifted towards electrification as the auto industry enters a new era of propulsion.Here’s how the “Toyobaru” love story goes:
Car and Driver
Illustration by T.M. Detwiler
Keyword: Carmakers in Cahoots: Toyota and Subaru's Alliance Grows Stronger