All-new 2023 Toyota Prius arrives with sleek design, TNGA platform and 223 PS

The model will be available as both HEV and PHEV versions

Toyota has just unveiled the all-new Prius, which will be available as both a Series Parallel Hybrid (HEV) and Plug-in Hybrid (PHEV) depending on market.

Inheriting the signature monoform silhouette of the original Prius, the new Prius has been reborn with even more stylish proportions through a low center of gravity and large-diameter 19-inch wheels on the second-generation TNGA platform.

In terms of design, the all-new fourth generation Prius features a hammerhead shark-like design in front, in an effort to achieve a high level of balance between functionality and styling, while the rear design offers rear combination taillights extending horizontally to the left and right, further accentuating the advanced design of the Prius.

A total of eight body colors are available, including two newly-developed solid base colors of Ash and Mustard that create a sporty impression.

Inside, the “island architecture” concept achieves a spacious interior with black tones throughout and coordinated instrument panel and seat stitching finishes.
The instrument panel uses Toyota’s first illuminated warning system.

In addition to providing an ambient light that highlights the interior, this new Toyota Safety Sense-linked feature is incorporated into the styling. It alerts the driver to detected objects through flashing lights before the audible warnings to create a more reassuring driving experience.

As mentioned earlier, there will be two powertrain options, with the first being a 2.0-litre Plug-in Hybrid System comprising a Dynamic Force Engine and lithium-ion batteries that produce a maximum system output of 223 PS while maintaining the same level of fuel efficiency as the previous model.

Capable of sprinting from 0 to 100km/h in 6.7 seconds, the all-new Prius 2.0L PHEV’s EV driving range is about 50% higher than the previous model. It also comes with a “My Room Mode” that lets users enjoy air conditioning and audio systems from the external power source by turning the power switch on during charging.

With the PHEV, the battery pack is located under the rear seat instead of in the cargo area, giving the new Prius a lower center of gravity and increased cargo capacity. Together, these features deliver a balance between sporty driving performance and improved ease of use.

As for the Series Parallel Hybrid variant, this version employs the latest Series Parallel Hybrid System. Powered by either a 1.8-litre or 2.0-litre engine, maximum system output is 193 PS for the 2.0-liter version.

This version also comes with the latest E-Four system, employing a high-output motor and other features, while offering improved uphill performance on low-friction road surfaces, like snow-covered roads, and greater stability when turning.

Where safety is concerned, the Toyota Safety Senses suite of advanced and improved functions come standard on all new Prius grades. The range of detectable objects has been expanded even further, enabling enjoyable driving with peace of mind.

The new Prius also comes with Advanced Park (with remote function), an advanced driving support system. It enables easy automatic parking and exiting from parking spaces in a variety of parking situations, and with operation outside the car via a dedicated smartphone app, the car can also enter and exit parking spaces remotely.

Other standard equipment include a monocular camera at the front, a rear-facing camera for the Digital Inner Mirror, an in-vehicle drive recorder, two 100 VAC / 1,500W accessory power outlets, a panoramic view moonroof, and a second-generation solar charging system that achieves a more efficient conversion of solar energy into electricity.