Hyundai announced that its Staria MPV has won the ‘Best of the Best’ accolade at the Red Dot Award: Product Design 2022. The Best of the Best is awarded for groundbreaking design and is the highest title in the competition. Staria took the honor in the Cars & Motorcycles category, further reinforcing the Korean automaker’s global competitiveness in product design.
The Staria boasts a strikingly futuristic and mysterious exterior that resembles a space shuttle. A single stroke running from front to rear is reminiscent of the curve of light that illuminates the Earth’s horizon at sunrise when viewed from space.
The cruise ship-inspired interior delivers a luxurious look and unique atmosphere that focuses on the driver’s convenience and passengers’ comfort. The lowered beltlines and panoramic side windows improve overall visibility and create a feeling of openness. This sense of spaciousness, inspired by traditional Korean ‘hanok’ architecture, allows passengers to feel as if the outside scenes are an extension of the vehicle interior.
Since its launch last year, Staria has won several accolades for its design excellence and product innovation. Staria received the honor in the transportation category of the 2021 Good Design Awards and was recognized in the ‘Best Cars 2022’ readers’ poll organized by Germany’s auto motor und sport magazine.
Hosted by Design Zentrum Nordrhein Westfalen in Germany, Red Dot Award is one of the world’s largest design competitions. The award breaks down into three different disciplines: Product Design, Brand & Communication Design, and Design Concept, to better appraise the diversity in the field of design. The Red Dot Award: Product Design sets out to find the year’s best market-ready products that are aesthetically appealing, functional, smart or innovative.
The all-new Hyundai Staria will be launched in the Philippines in the coming months.
Keyword: 2022 Hyundai Staria Deemed 'Best Of The Best'