Before Fiat Chrysler spun off the Ram brand as a separate division, Dodge spent nearly 30 years applying the name for a male sheep to its truck models. Here’s a full-page magazine advertising showing the Ram-tastic deals on the ’83 models.
Dodge Division, Chrysler Corporation
The old Sportsman and Tradesman vans had become the Ram Wagon and Ram Van, respectively, by this time. The D-Series truck was the Ram Pickup, while the SUV-ized version was the Ramcharger. If you wanted a sporty front-wheel-drive pickup derived from a Simca platform, why, Dodge had you covered with the Rampage. Then there was what Chrysler claimed was America’s lowest-priced pickup: the Ram 50, aka Mitsubishi Triton.
Keyword: Get Ram Tough Values During 1983 Dodge Prospector Days