The SKY store model targets lower-tier cities, aiming to boost visibility for ONVO and Firefly while improving channel efficiency across roughly 210 prefecture-level markets. On February 10, NIO Inc’s first“NIO–ONVO–Firefly” integrated store debuted in Jiangmen, Guangdong province, with the location named the Sky Store. According to the company, the NIO Jiangmen Delivery and Service Center will officially open for business tomorrow, becoming one of the first nationwide outlets to integrate pre-sales, after-sales and vehicle delivery functions into a single comprehensive store. NIO’s SKY store The so-called integrated store refers to a unified channel model that brings together sub-brand NIO, ONVO, and Firefly under one operating system. This model is a key part of NIO’s channel strategy ahead of 2026. On one hand, it is intended to increase brand visibility for ONVO and Firefly in lower-tier markets. On the other hand, it aims to drive overall sales growth by accelerating channel development in these regions. At the event marking NIO Inc’s one-millionth mass-produced vehicle, co-founder and president Qin Lihong stated that the company plans to promote the integrated store model in lower-tier markets with proven sales potential, covering about 210 prefecture-level cities. ONVO L60 in NIO’s SKY store Compared with operating standalone single-brand stores, this integrated approach helps consolidate manpower, site and service resources, improving overall channel efficiency. According to the plan, the first batch of such stores will be rolled out around the Lunar New Year period. From an operational perspective, the channel adjustment is supported by delivery performance. Official data show that NIO delivered 326,000 vehicles in 2025, up 46.9% year-on-year. Firefly in NIO’s SKY store Of that total, the NIO sub-brand accounted for 178,800 units, ONVO delivered 107,800 units, and Firefly delivered 39,400 units, with the main NIO brand remaining the backbone of overall sales. Entering early 2026, NIO’s delivery momentum has continued. In January, the company delivered 27,182 vehicles, representing a 96% year-on-year increase. The ES8 alone accounted for 17,646 units, or 65% of the total, underscoring the continued dominance of NIO’s premium models. Behind the channel expansion is a phase of financial improvement. The company recently disclosed a profit outlook for Q4 2025, projecting adjusted operating profit of between RMB 700 million and RMB 1.2 billion ($97 million–167 million), marking its first-ever quarterly profitability.