Dongfeng Motor Corporation, the state-owned parent of Hong Kong-listed Dongfeng Motor Group (HKG: 0489), displayed six electric vehicles from four of its sub-brands at Montreal's Old Port on July 14, 2026, as it works to certify products for sale in Canada. The lineup spanned Voyah's Free and Dream models, an M-Hero M817 off-roader, the Dongfeng eπ007 sedan, and Nammi 01 and 06 city cars.Julie Mazorra Fernández, director of North World Industry, the company's planned Canadian distributor, said the event was meant to familiarize consumers with the brands before sales begin. She said the Vigo crossover (Nammi 06 in China) and Box hatchback (Nammi 01) could be Dongfeng's first Canadian launches, possibly in 2027, both priced under $35,000. Canada imposed a 100% surtax on Chinese-made EVs on October 1, 2024, on top of an existing 6.1% tariff, shutting Chinese brands out of the market. That changed on January 16, 2026, when Prime Minister Mark Carney agreed to admit up to 49,000 Chinese-built EVs annually at the standard 6.1% rate, a quota that took legal effect March 1, 2026 and grows 6.5% each year.Tesla (NASDAQ: TSLA) moved first, launching a Shanghai-built Model 3 Premium in Canada at C$39,490 (c. $27,900) in May 2026 and absorbing an estimated 7,000 to 10,000 of the first 24,500 permits issued. Geely (HKG: 0175)-owned Lotus cut its Eletre's Canadian price to C$119,900 (c. $84,600) from C$313,500 and shipped its first 18 units, while BYD (HKG: 1211) has said it plans more than 20 dealerships across Toronto, Vancouver, Montreal and Calgary by the end of 2026.Dongfeng Nammi 06 (Vigo crossover)In China, the vehicles Dongfeng brought to Montreal bracket Tesla's lineup at both ends. The Nammi 01 hatchback starts at 59,800 CNY (c. $8,820), and the Nammi 06 crossover opens at 89,900 CNY (c. $13,260) — both well under the 245,900 CNY (c. $36,260) entry price of the Tesla Model 3 RWD. At the other extreme, the M-Hero M817 off-roader, relaunched June 27, 2026 with Huawei driver-assist hardware, starts at 299,900 CNY (c. $44,230) across five trims, while the flagship M-Hero 917's top configuration reaches 739,000 CNY (c. $108,990) — roughly double the Tesla Model Y's priciest Performance trim at 363,900 CNY (c. $53,660).Dongfeng Voyah Dream MPVThe Voyah Dream MPV starts at 329,900 CNY (c. $48,660), and the newly renamed Voyah Taishan SUV, formerly Voyah Free, opens pre-orders at 459,800 CNY (c. $67,810). The Dongfeng eπ007 liftback sedan starts at 159,600 CNY (c. $23,540), built under Dongfeng's eπ Technology unit, formed from a merger of the eπ, Fengshen (Aeolus) and Nano brands. Sales volumes underline how far these brands trail Tesla domestically. Tesla's China operation delivered 89,091 vehicles wholesale in June 2026, up 24.43% year-on-year, with the Model Y alone retailing 38,654 units that month, the best-selling passenger vehicle of any fuel type in China.Voyah, Dongfeng's strongest performer and listed as Voyah Automotive Technology (HKEX: 7489), delivered 76,264 vehicles in the first half of 2026, up 35.88% year-on-year. The eπ007 sold 22,279 units in all of 2025, while M-Hero's entire model range totaled 10,228 deliveries for the year.Conversion rate: 1 USD = 6.7807 CNY as of July 14, 2026
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