Image: IonnaStarting immediately, drivers who initiate charging sessions via Plug & Charge or the My BMW App will receive a 20 per cent discount on charging costs through 30 September 2026. According to BMW, the discount is automatically applied within the vehicle’s digital ecosystem.The company said the initiative is designed to simplify public charging and support broader EV adoption as charging infrastructure becomes increasingly important for long-distance travel and day-to-day use.“BMW firmly believes in an electric future, and it’s no secret that reliable high-speed charging infrastructure remains essential to the continued growth of the electric vehicle market,” said Shaun Bugbee, Executive Vice President of BMW of North America. “We currently offer one of the broadest portfolios of premium electric vehicles in the US, with the next-generation BMW iX3 arriving in the US later this year. As our electric vehicle offerings continue to expand, initiatives like this help ensure our customers enjoy a seamless ownership experience wherever they travel.”Seven carmakers—BMW, General Motors, Honda, Hyundai, Kia, Mercedes-Benz, and Stellantis—joined forces in the summer of 2023 to create a charging joint venture for the US and Canada. Toyota later joined in the summer of 2024. The network currently operates more than 1,000 charging bays and plans further expansion.bmwgroup.com
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