American buyers interested in a compact luxury crossover have access to one of the most prolific vehicle segments in the industry. For many, this category offers a just-right combination of practicality, refinement, and value, and the appeal is that much sweeter with a luxury badge on the nose. The Lexus NX and BMW X3 have long been two of the most popular compact luxury crossovers in this market, and the latest sales figures show that there's been an interesting shift between these two compared to 2025. Let's take a closer look at the numbers.BMW X3 Overtakes Lexus NX In 20262026 BMW X3BMWThe BMW X3 entered a new generation for the 2025 model year, and it appears to have boosted demand for the SUV. In 2026, the X3 has seen a healthy uptick in sales, while the NX—a much older model first introduced for 2022—has seen a decline this year.2026 Year-to-Date2025 Year-to-Date% ChangeBMW X360,12850,009+20.2%Lexus NX50,14857,256-12.4%BMW sold over 60,000 X3 units between January and September 2026, up by 20% over the same period last year. It is now over 10,000 units ahead of the NX, a complete turnaround from last year at the same stage, when the NX led by 7,247 units.Neither of these vehicles is the top-seller for each brand. The best-selling BMW of 2026 is the X5 (63,767) and the best-selling Lexus is the RX (89,824). The X3 is more expensive than the NX but has likely surpassed it this year due to its newer design, better performance, and superior technology. However, the NX could once again take over the lead, as a comprehensively refreshed 2027 model was introduced recently.Related: BMW Just Made the X3 M50 Even More PowerfulWhich SUV Is Best For You?2026 BMW X3BMWBefore we answer that question, it's worth clearing up precisely where the Lexus NX fits in. While the X3 is firmly in the compact crossover segment, the NX sits somewhere between the subcompact and compact segments. It's smaller than an X3 but larger than an X1, and this difference is immediately felt in the cabin, where the X3 feels noticeably more accommodating. However, the NX is perfectly suitable for parents with smaller, younger children.In terms of base pricing, here's how they square up:2026 Lexus NX 350 AWD: $46,0252026 BMW X3 30 xDrive: $51,300The NX has a far broader lineup, with 15 variants to the X3's two. The NX prioritizes efficiency, with both hybrid and plug-in hybrid options—2027 NX models are all hybrids—whereas the BMW X3 range is topped by a 393-horsepower six-cylinder variant. The most efficient NX gets 40 mpg combined, while the four-cylinder X3 nets just 29 mpg. However, both X3 models are quick, with even the slowest hitting 60 mph in just six seconds. The NX 350 isn't too far behind, but it never feels as sporty or responsive as the BMW.2027 Lexus NXLexusBuyers who appreciate top-notch build quality and a quiet, compliant ride will likely prefer what the NX has to offer, as it's one of the best small crossovers when it comes to pampering its occupants. The X3 handles with more verve but can be harsher, and while it has a more advanced infotainment system, the absence of conventional controls may be off-putting for some drivers. In the latest X3, build quality has taken a step down and the finishes are not as plush as they are in the Lexus.Choose the NX for:EfficiencyValueRide comfortReliabilityBang for your buckChoose the X3 for:PerformanceHandling and driving enjoymentInfotainment techCargo and passenger spaceMore modern designThese are two capable compact luxury crossovers, but they appeal to very different buyers. For now, the NX's age appears to be counting against it more than anything else, which perhaps best explains the X3 surpassing it on the sales charts in 2026.2026 BMW X3 M50 xDriveBMWRelated: BMW vs Lexus Reliability: The Final Score Isn't Even Close
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