The McLaren Artura never recovered from a launch ridden by issues during Covid. Competitors from Lamborghini and Ferrari have pushed performance to new levels. One US dealer says the Artura has always lacked headline appeal. After a relatively quiet period, McLaren is embarking on an ambitious new product push that’ll be headlined by an SUV and a new supercar to slot below the 750S. However, the company’s entry-level hybrid supercar isn’t expected to stick around for much longer. The McLaren Artura, introduced as a successor to the 570S, will be dropped from the company’s line-up in 2028, a report says. Although this will make room for the rumored new P34, that car is expected to start at around $313,000, or about $60,000 more than the Artura. As a result, the entry point into a new McLaren is about to soar. Read: McLaren’s Next Supercar Will Pack A Bigger Punch Than The 750S For Less Money While the Artura has always had plenty going for it, it’s become largely forgotten about in the supercar market. The car’s launch was pushed back multiple times, and just as deliveries appeared set to begin in 2021, the global semiconductor shortage hit, leaving McLaren floundering as it desperately tried to get cars into the driveways of customers. Market forces weren’t the only factor shaping the Artura’s early life. In late 2022, McLaren revealed it sold more than $120 million worth of cars from its heritage collection to try and fix technical issues with the car. Compounding McLaren’s problems is the fact that while the Artura was relatively competitive against the Ferrari F8 and Lamborghini Huracan at the time, Ferrari pushed the junior supercar category to new heights with the unveiling of the 296 GTB in mid-2021, producing 819 hp. More recently, Lamborghini introduced the Temerario with 907 hp, making the Artura look a little underdone. The Artura Was Only Ever “Okay” According to Auto News, the slow launch and technical gremlins of the Artura immediately put off buyers, and this is something McLaren has failed to recover from. According to one dealer, “there was no headline to [the Artura].” “The horsepower was OK, the price point was OK,” they said. “It looked like a redesigned [McLaren] 570, and they removed the V-8 and put in a V-6 hybrid.” Carscoops has reached out to McLaren seeking clarification on the future of the Artura and will update this story if we hear back.
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