A new dawn is rising in Woking, with McLaren launching a refined logo and corporate identity, announcing plans for new supercars, getting rid of slow sellers, and expanding into new territories with the slightly retro McL 6GT and, before long, an SUV for the first time. To go along with all of this, it appears that McLaren is looking to adopt a new naming convention, with two new model names for motor vehicles registered for trademark protection at the United Kingdom Intellectual Property Office. Unlike the McL 6GT, the 750S, and the W1, these new names are actual words.McLaren Trademarks Meaningful NamesMcLaren AutomotiveThe new trademarks, first brought to light by CarBuzz, are for the names Remuera and Muriwai. The first refers to the Auckland suburb in New Zealand where company founder Bruce McLaren grew up. It's also where his parents, Les and Ruth, ran their family garage from, and that garage's signage is where McLaren's new wordmark comes from, so the name seems directly connected to the brand's new era. The other trademark, Muriwai, takes us back to Bruce McLaren's first competitive race when, aged just 15, he entered the Muriwai Beach hillclimb in an Austin Ulster in 1952. He would eventually name his home in England after the same beach, so it was clearly a formative moment in his life. So what are they for?Related: McLaren Is Finally Building an SUV, So We Imagined What It Could Look LikeThus far, McLaren has confirmed very little beyond that its updated identity will retain the McLaren Speedmark and Papaya color, with the Speedy Kiwi emblem becoming a little more prominent. But according to a recent report, McLaren has already shown its dealers a roadmap for the future, outlining designs for a mid-engine V6 supercar in 2027, an SUV in 2028, and even a front-engine sedan-like GT of some sort. Either of these names could go to any of these products.Autoblog's TakeMcLarenMcLaren is expected to launch at least one new car every year through 2028, and it's quite possible that these trademark applications are the first of many similar applications to follow at other intellectual property offices around the world as the automaker prepares to launch new products. However, these applications have arrived as we prepare to enter the final quarter of 2026, and that means the mid-engine supercar arriving next year probably won't use one of these trademark names; lining up all the legal ducks in all of McLaren's markets could prove too time-consuming. Instead, we predict that the names Remuera and Muriwai will appear on McLaren's more practical four-seater machines, expected to arrive from 2028. They could also be reserved for some secret low-volume project we know nothing about yet. Or maybe McLaren is simply starting to protect names it may or may not use later in the future, aware that opportunities to trademark unique nomenclature are few and far between. Whatever the case, we'll keep you updated on all the latest news and rumors as we get them.