Lamborghini has scrapped plans to launch a fully electric vehicle and will instead focus on plug-in hybrid models. The Italian automaker cited flagging demand for battery-powered supercars among its wealthy customers.The company unveiled its Lanzador EV concept in 2023 and indicated it would bring an all-electric Lamborghini to market by 2029. However, CEO Stephan Winkelmann recently told the Sunday Times that developing EVs risked becoming “an expensive hobby” for the brand, as the “acceptance curve” among its customer base was getting “close to zero.”Winkelmann said the Lanzador would now be replaced by a plug-in hybrid, meaning Lamborghini’s lineup will consist solely of plug-in hybrids by 2030. In the meantime, the company plans to continue producing internal-combustion engine vehicles for “as long as possible.”Lamborghini, owned by Volkswagen through Audi, delivered a record 10,747 cars worldwide in 2025. The company said results were boosted by the “success of the brand’s hybridisation strategy, which has been met with enthusiasm by Lamborghini customers across the globe.”2028 Lamborghini LanzadorKey models include the Revuelto hybrid supercar, priced from about $609,000, and the plug-in hybrid Urus SUV, which starts at $252,007 and is the sole variation of Urus for model-year 2026. The hybrid Temerario, costing upwards of $390,000, completed the shift, giving every Lamborghini model a hybrid option.Winkelmann said sports car enthusiasts had struggled to find a “specific emotional connection” with EVs, noting they miss the sound of an internal-combustion engine.“Investing heavily in full-EV development when the market and customer base are not ready would be an expensive hobby, and financially irresponsible towards shareholders, customers [and] to our employees and their families,” he said.He added: “Plug-in hybrids offer the best of both worlds, combining the agility and low-rev boost of electric battery technology with the emotion and power output of an internal combustion engine.”
