Future model draws name from historic South Dakota cityharley davidson files trademark for deadwoodHarley-Davidson has filed a trademark application for the name "Deadwood" for a potential new model.The trademark application was filed on April 30, the same day Harley-Davidson filed to trademark the name "Low Bob". Both applications seek to reserve the trademarks for use with "motorcycles and structural parts therefor," which tells us they are names Harley-Davidson intends to use for new models.Read More:Harley-Davidson Announces "Back to the Bricks" Business PlanWhat Is The Harley-Davidson Low Bob?Harley-Davidson Is Bringing Back the Air-Cooled Sportster For 2027First Details About The New 2027 Harley-Davidson SprintAdvertisementAdvertisement"Deadwood" immediately makes us think of the South Dakota city designated a National Historic Landmark District for its preserved Gold Rush-era architecture, and its connection to Old West icons such as Wyatt Earp, Calamity Jane, and Wild Bill Hickok. Deadwood is a unique piece of Americana and, located just 14 miles west of Sturgis, a popular stop for those attending the Sturgis Motorcycle Rally. That combination makes it a natural fit for use on a new Harley-Davidson model.Photo by Kirk Fisher/Shutterstock.com.Photo by Kirk Fisher/Shutterstock.com.What the trademark filing doesn't tell us is what kind of model the Harley-Davidson Deadwood is supposed to be. Unlike Low Bob, which has obvious connections to Softail models like the Low Rider S and the Street Bob, there are no natural ties between Deadwood and any existing model. Harley-Davidson did previously offer a colorway for several motorcycles in its 2021 model year called Deadwood Green, but Deadwood has never been used for an entire bike.Deadwood Green was a muted color, almost like olive green. It was available in a regular clear coat or a matte denim finish.Deadwood Green was a muted color, almost like olive green. It was available in a regular clear coat or a matte denim finish.AdvertisementAdvertisementThankfully, Harley-Davidson provided a rough roadmap to its upcoming product portfolio as part of its Back to the Bricks business plan, that may give us an idea of what the Deadwood could be.harley davidson announces back to the bricks business planOf all the highlighted gaps in the lineup, a touring model sounds the least likely for the name Deadwood. Harley-Davidson has simplified its touring lineup in recent years, reducing the range down to either Street Glides (with batwing fairings) or Road Glides (with sharknose fairings). When Harley-Davidson is ready to add more touring models - at the low end of the price range, based on the infographic - it will be more likely to bring back the Road King with a windshield instead of a fairing.By a similar logic, when Harley-Davidson is ready to add another model to its recently revamped Trike lineup, there's a better chance of reviving a previous name like the Freewheeler.A new Softail model is always a possibility. The Old West vibes associated with Deadwood might fit the image of a cruiser better than a touring model. A new Softail model is always a possibility. The Old West vibes associated with Deadwood might fit the image of a cruiser better than a touring model. A Heritage Classic with some extra retro flair, like leather fringe luggage could be a possibility, either as a full production model or perhaps as this year's Icon model. That said, the Icon Collection was a product of former Chief Executive Officer Jochen Zeitz's tenure, and we don't know yet whether his successor, Artie Starrs intends to continue with the Icon program.AdvertisementAdvertisementAnd we also can't rule out a new Revolution Max model, as the liquid-cooled platform is probably the most in need of new models beyond the existing Pan America, Nightster and Sportster S. With Harley-Davidson bringing back its air-cooled Sportster next year, the Sportster S will be in need of a new name. Why not Deadwood?harley davidson files trademark for deadwoodWe don't expect Harley-Davidson to announce any more models until after the summer, with the launch of its 2027 lineup, with the new entry-level Sprint likely to be the focal point. A later announcement after the new year would be the next potential launch window for either the Low Bob or the Deadwood, otherwise we could be looking at the 2028 model year instead.Become a Motorcycle.com insider. Get the latest motorcycle news first by subscribing to our newsletter here.