Autoblog and Yahoo may earn commission from links in this article.A Bigger Slice of AmericaWhen shopping for exotic cars, brands like Ferrari, Porsche, and Lamborghini are often the first names that come to mind. McLaren occupies a more niche position in the segment, but growing U.S. demand is prompting CEO Nick Collins to consider expanding the automaker's dealer network in the country by up to 40%.According to Automotive News, the U.S. now accounts for more than half of McLaren's global sales. The British marque currently has 27 stores in the country, and Collins sees room for five to 10 additional dealerships over the next two years.McLarenCrowd ControlDespite its growth in the U.S., McLaren wants to maintain exclusivity rather than chase volume. Demand has been supported by ultra-high-net-worth buyers and Formula 1's growing popularity in the U.S. The McLaren F1 team holds the reigning Drivers' and Constructors' titles – success that should help reinforce the automaker's performance credentials.AdvertisementAdvertisementThe McLaren 750S is one of the brand's core series-production models, powered by a 4.0-liter twin-turbo V8 producing 740 horsepower. Another is the Artura, a V6 hybrid supercar that competes with the Ferrari 296 GTB. New models are also on the way, including the W1, a halo model succeeding the P1, and a five-seat model reportedly planned for 2028. The latter could broaden the brand's customer base, much as the Urus – Lamborghini's best-selling model – did for the Italian marque.However, not every part of McLaren's retail expansion is aimed at increasing U.S. sales or competing with existing dealerships. The automaker is also exploring corporate-owned "experience centers" in New York, Miami, and Los Angeles that would focus more on brand culture and racing heritage than direct sales. Another high-margin growth opportunity is McLaren Special Operations, a personalization program similar to Porsche Exclusive Manufaktur. The company plans to make its bespoke offerings more accessible to U.S. customers, reducing the need to travel to its headquarters in Woking, England, or rely on traveling specialists.McLarenSelling the FeelingSpeaking about McLaren's U.S. strategy, Collins said, "I'm not sitting there going, 'In the U.S. in 24 months, we want to sell X vehicles.' I want the enthusiasm, the engagement, the awareness growing over that period of time."Given that strategy, McLarens are unlikely to become a common sight on U.S. streets anytime soon. That could appeal to owners who value exclusivity, while limited supply could also help support resale values.McLarenView the 3 images of this gallery on the original articleAdvertisementAdvertisementThis story was originally published by Autoblog on Aug 18, 2026, where it first appeared in the News section. Add Autoblog as a Preferred Source by clicking here.
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