Boon Siew Honda Sdn. Bhd. (“BSH”) has officially inaugurated Honda BigWing Senai, the first premium dealership opening of 2026. As the 7th Honda BigWing showroom in Malaysia and the second for the state of Johor, this facility serves as a strategic southern anchor catering to the high demands of the Johor and Singapore riding communities. The launch of BigWing Senai represents a key step in BSH’s ongoing commitment to strengthening its regional network. By expanding its retail footprint, BSH continues to elevate the riders experience, bridging the gap between world-class machinery and the motoring lifestyle environment for Honda enthusiasts in the south. The Blueprint for Premium Excellence: “Zero-Clutter” Adopting a “Zero-Clutter” philosophy, BigWing Senai features a minimalist design that prioritizes customer-centricity and technical authority. The facility is designed to be a definitive destination for riders, featuring: Open-concept Showroom: Showcasing the full 2026 Big Bike range, including the latest models equipped with Honda E-Clutch technology. Infrastructure-Linked Service: A specialized service centre supported by an optimized parts supply chain to ensure efficient maintenance and peak performance. Exclusive Community Lounge: A lifestyle space created to host touring groups and serve as a social hub for the southern riding community. Managing Director and CEO of Boon Siew Honda, Mr. Kunitomo Asano, stated: “With growing interest, the opening of Honda BigWing Senai marks a significant leap in our network expansion strategy to better serve the motoring community. Our team of highly skilled technicians and consultants are ready to ensure that every Honda owner experiences the highest standards of service and technical expertise. While we celebrate Senai today as our flagship pioneer for 2026, we are also looking forward to completing our national premium corridor with the opening of two more BigWing showrooms in Penang and Kedah toward the end of the year.” Grand Opening Exclusive Incentives In conjunction with the opening, exclusive promotions are currently available for a limited time: RM5,000 rebate for Hornet CB750, CB650 E-Clutch & CBR650R E-Clutch until 31st August 2026 EMS Accessories with a purchase of either NX500 or ADV350 until 31st August 2026 20% off merchandise & spare parts until 24th May 2026 Location & Operating Hours Address: Located at No. 451, Jalan Persiaran Scientex Utama 1, Taman Scientex Utama, 81400, Senai, Johor. Operating Hours: Monday – Sunday: 9:30 AM – 7:00 PM.
