A used car seller was stunned by the new car prices listed by AutoNation Ford in Sanford, Florida. Robb the Car Guy (@robbthecarguy), who operates Robb’s Auto Solutions, couldn’t believe the costs of new cars during a visit to the dealership. What he also found shocking was the lack of customer care he received from staff members, especially for how much they were charging for the new rides. Robb shared his experience in a post made on Tuesday, which he recorded while sitting behind the wheel of his ride. That Much, For a Ford?! “How do people afford new cars? New car prices are through the roof,” he says, before detailing how he works to ensure that the used cars he sells are “the cheapest in the country.” He went on to state that during a visit to a Ford dealership, he was curious to see what automakers were charging patrons for a shiny new ride. Robb stated that he drives a Lexus and understands that the luxury car manufacturer’s offerings come with a high price tag. However, he thought that Ford’s asking prices were probably lower. Following this, his video transitions to a screenshot for the asking price of a 2025 Ford Escape. According to the info sheet, the dealership was expecting customers to shell out $29,218 for the ride. Robb says that the charges don’t stop there, as patrons should expect to be slapped with “$5,000 in fees.” Moreover, he went on to decry the quality of the vehicle, calling it “an ultimate piece of [expletive],” indicating it’s not worth the near $35,000 total price tag. “This is not even a good car,” he says. Next, he moved on to show off a 6-cylinder single-cab 2025 Ford F-150 with a $37,087 asking price. “40 [expletive] thousand dollars for a V-6 non four by four, like what are we … oh my God!” he screams into the camera, shocked by the car’s price. “Forty grand, plus fees. You’re in it for $45,000 before you finance,” he tells viewers. The Ford F-150 V-8 Variant Was Significantly More Expensive Afterward, he went on to showcase yet another new vehicle in the dealership’s lineup. Robb says that the car seller was trying to get $58,270 for a “base model” four-door V-8 variant. OWNERSHIP STORIES Viral stories from across the web Our team of experts tracks what owners are saying about car-shopping, repairs, the daily driving experience and more on social media. “$60,000 … plus the fees: you’re in it for $65k. You’re talking $70,000 for a base model F-150! How the [expletive] is Ford selling these!” he exclaims again to his audience. Then, his video cuts to him talking into the camera as he’s driving again. “Your payment on a $35,000 is anywhere from five to seven hundred, right, depending on your credit and what you put down. Then, on a single cab truck, you’re talking six to eight. Then, on the other one, you’re talking a thousand dollars a month. Come on, bro, what are we doing? Where’s the country at? Like, oh my God,” he continued as he criticized Ford’s pricing strategy. Robb was also dubious of the advertised incentives some sellers say they’ll append to these vehicles. According to him, these promotions never pan out for buyers. Gallery: 2025 Ford F-150 Lobo Poor Customer Service What’s more is that the used car seller said that dealer employees weren’t exactly welcoming to him and his friend when they walked into the showroom. “You can’t even get somebody to talk to you, right?” he said. “They act like they bad and bougie, like y’all selling so many vehicles that you can’t talk to a customer.” Robb said that with the prices the dealership was charging, he expected workers to be more conscious of prospective buyers who showed interest. He mentioned that acknowledging him when he walked in and offering a hot coffee and plush seat to warm up and get comfortable in after being in cold weather was the least a salesperson could do. However, he noted that this wasn’t the case when he dropped by to scope out the dealership’s vehicles for sale. “You need to kiss some [expletive] with them [expletive] prices,” he said at the end of his clip. New and Used Car Price Hikes Motor1 reported in October that new car prices hit a record high with the “average transaction price of a new car … surpass[ing] $50,000 for the first time.” It’s a figure that’s steadily risen in the wake of supply chain issues during the COVID-19 pandemic. Consequently, this has affected the cost of pre-owned vehicles as well, as buyers look for more wallet-friendly commuting options. Money-centric news outlet Financial Samurai also corroborated the sticker shock that Robb and others have experienced when shopping for a new car. The website noted that “the average new car price is unbelievably high,” highlighting that a new car costs around $50,080 in 2025. Compared to just four years prior, this average cost was much lower at $37,000. So, why are vehicles so costly? Business Insider consulted with Ivan Drury, Director of Insights at Edmunds. According to the automotive sales analyst, Drury said that the “hangover effects” from the COVID-19 market disruption are to blame for these high prices. Furthermore, Business Insider stated that while new cars can be purchased for less than they were at the height of the pandemic, they’re still exorbitantly higher than pre-pandemic levels. And for shoppers wondering about when the best time to buy a new whip would be, Drury said there simply isn’t: “It’s not just reestablishing your expectations, but coming to terms with today’s new reality, which is unfortunately not in your favor.” Used > New There are numerous financial analysts and successful entrepreneurs who’ve cautioned against purchasing brand-new vehicles. CNBC quoted self-made millionaire Grant Sabatier as stating that buying a new car is “one of the worst financial decisions that you can make in your life.” Lifehacker also echoed this advice: “Buying a new car is simply a terrible financial decision in every sense,” the outlet penned. The piece went on to urge customers to prioritize a well-maintained used vehicle instead. “You’ll almost always come out better buying a used car of relatively recent vintage.” In a separate article, CNBC also quoted millionaire David Bach, reverberating Sabatier’s advice: “Nothing you will do in your lifetime, realistically, will waste more money than buying a new car.” Bach says drivers should opt for used vehicles, as new ones will depreciate up to 60% of their initial value in just five years. He went on to urge shoppers to look for rides that are just coming off of two or three-year leases. These cars should still have tens of thousands of miles on their original manufacturer’s warranty. Additionally, any known recalls for widespread issues should be reported by the National Highway Traffic Safety Administration, too. Looking for models with a history of timely service records, without accidents, and single drivers can increase the chances of car buyers nabbing a dependable vehicle for a fraction of what it would cost new. Motor1 has reached out to Robb via email and AutoNation Ford Sanford via Facebook direct message. We want your opinion! What would you like to see on Motor1.com? Take our 3 minute survey. - The Motor1.com Team