It's been a tough stretch for Subaru on the US sales front, and the March 2026 results are fairly alarming, down 23.5% to 54,674 vehicles, compared to record sales in March 2025. When the only vehicle growing sales for the month is the low-volume Solterra EV (1,736 sold), the stress must be felt well beyond Subaru's sales and marketing offices.But the numbers paint a bleak picture, as monthly sales also fell 8.2% in February, 9.1% in January, 7.2% in December, 9.7% in November, 6.5% in October, and 2.9% in August. It was hot and sunny the last time Subaru posted a monthly sales gain, of 4.5% to 54,035 vehicles, in July 2025.On the upside, Subaru's results look slightly better when factored into the first-quarter totals, reflecting a 14.9% drop to 141,944 vehicles. The only Q1 gainer was the Forester, which was redesigned for its sixth generation and launched last year. It posted 8.6% growth to 54,152 units, making it the brand's No.1 seller by a wide margin.For years, Subaru could also count on the Outback and Crosstrek for steady sales growth, but both of them have also stumbled. Through the first quarter, Crosstrek sales fell 11.7% to 38,497 while the Outback was down 32.2% to 27,074 units. Once upon a time, Crosstrek was Subaru's best-selling vehicle.Subaru USA The rest of Subaru's lineup has not historically driven enough volume to compensate for slow sales of the Forester, Crosstrek, or Outback. The Legacy sedan, which sold more than 40,000 units in 2018, was discontinued in 2025 after years of steady declines. But there are still bargains to be had on the departed Legacy, as Subaru dealers sold 418 of them in the US in March. The enduring sedan went out with surging sales, but that inventory is thinning. That's A Lot Of Minus Signs The Subaru Ascent, the brand's first three-row SUV, did pretty well in 2019, its first full year in the market, with 82,000 deliveries, although that tally lagged well behind the Crosstrek, Outback, and Forester at the time. Results have been disappointing for the Ascent ever since, tumbling to 44,400 units in 2025. Through March, Subaru sold 9,175 Ascents, down 17.2% from Q1 2025.Jared Rosenholtz/CarBuzz/Valnet Q1 sales for the compact Impreza are troubling as well, falling by nearly half to 3,912 units as Subaru has eliminated the base trim for 2026 and now sells only the five-door hatchback, without a sedan. For context, Subaru sold 76,400 Imprezas in 2018 but fewer than 28,000 in 2025, merely existing in the shadows of the Honda Civic, Toyota Corolla, and Nissan Sentra.Q1 sales for the sporty WRX were down 27.5% to 3,502 units, and it finished 2025 with 10,930 deliveries. That's a steep drop from 2018, when Subaru sold 28,730 WRX/STIs. Hard To Follow Record March 2025 Sales Subaru Jeff Walters, President and Chief Operating Officer of Subaru of America, said the March sales appear to be low in context of the record sales achieved in March 2025. "This month highlighted the steady demand, led by our top-selling assembled-in-America Subaru Forester, and marked the best-ever month for the Solterra EV," Walters said of the latest sales report. "We are confident that our growing lineup of gas, hybrid, and electric vehicles will contribute to our long-term momentum.”Does Subaru need a broader plan to kick-start US sales? The all-new seventh-generation Outback launched late last year, so those sales are likely still spooling up. And this week at the New York International Auto Show, Subaru unveiled both the 2027 Forester Wilderness Hybrid and its first three-row electric SUV, the 2027 Getaway, which shares its platform with the 2027 Toyota Highlander.But before that arrives later this year, two other Toyota-shared electric crossovers will launch with Subaru badges: the Trailseeker and Uncharted. If gasoline prices remain high as war drags on in the Middle East, perhaps these Subaru EVs will be well-timed.