When we test drove the new Infiniti QX65 a few months back we called it a more fashion-forward SUV. What we didn't know is if the pricing would be equally as attractive. Now we do.The Japanese luxury marque has just announced that the 2027 Infiniti QX65 is now arriving at retailers across the U.S., marking the introduction of an entirely new nameplate designed to bridge the gap between the brand's compact offerings and its larger three-row flagships. Positioned as a more stylish, two-row alternative in a crowded field, the QX65 carries a reasonable starting MSRP of $53,990.Design and Trims: More Than Just a FastbackThe QX65 follows the modern industry trend of the SUV Coupe, featuring an arching roofline and a wider, more aggressive stance than the more conservative QX60. While the silhouette is sporty, Infiniti is leaning heavily into Japanese Luxury details to differentiate it from German rivals.AdvertisementAdvertisementThe lineup is divided into three distinct personalities:LUXE ($53,990): The entry point, featuring dual 12.3-inch displays and standard Intelligent All-Wheel Drive.SPORT ($55,690): Aimed at a younger demographic with a unique grille, 20-inch wheels, gloss black carbonite interior trim, and a 16-speaker Klipsch audio system.AUTOGRAPH ($62,590): The flagship trim adds 21-inch wheels, a black-painted roof, and an interior featuring semi-aniline leather with kimono-inspired diagonal quilting and open-pore wood accents.Notably, the QX65 debuts a new Sunfire Red paint option, which utilizes actual gold-coated glass flecks to enhance the depth and energy of the finish.Powertrain: The VC-Turbo ReturnsUnder the hood, Infiniti stays true to its engineering roots with the 2.0-liter Variable Compression Turbo (VC-Turbo) engine. The powerplant produces 268 horsepower and 286 lb-ft of torque, sent through a 9-speed automatic transmission.The VC-Turbo remains a unique piece of hardware in the segment, physically changing its compression ratio on the fly to prioritize either fuel economy or performance. For the QX65, the EPA estimates are respectable for a vehicle of this size:AdvertisementAdvertisementCity: 20 mpgHighway: 26 mpgCombined: 22 mpgTechnology and UtilityInside, the QX65 adopts a Google built-in architecture, integrating Google Maps and Assistant directly into the infotainment system alongside wireless Apple CarPlay and Android Auto. High-fidelity audio is also a focal point; the Autograph trim boasts a 20-speaker Klipsch Reference Premiere system with Individual Audio headrest speakers that can isolate phone calls or music for the front occupants.Despite the sloping roofline, Infiniti claims the QX65 remains competitive in terms of utility. It offers 35.8 cubic feet of cargo space behind the second row, which expands to 67.7 cubic feet when the seats are folded flat.AdvertisementAdvertisementThe Ownership PlayPerhaps the most significant part of the QX65 launch isn't the car itself, but the service package attached to it. Infiniti is bundling a suite of Total Ownership Experience benefits, including:MyINFINITI Expert: A virtual, personalized walkthrough for new owners.Infiniti Premium Care: 36 months or 22,500 miles of integrated maintenance.Valet Service: Pickup and delivery for maintenance appointments at participating retailers.Assembled at the Nissan plant in Smyrna, Tennessee, the 2027 QX65 represents a vital step in Infiniti's product renaissance as the brand looks to solidify its identity.AutoGuide AsksThe QX65 enters a segment where style often trumps raw utility. Do you think the VC-Turbo and the high-end Klipsch audio are enough to sway buyers away from the established European alternatives?