Autoblog and Yahoo may earn commission from links in this article.Infiniti is one of the few luxury automakers still focused on building truly distinctive luxury vehicles, and the latest addition to its lineup is the all-new QX65 SUV. But if its $53,990 starting MSRP feels a little steep, there's good news. Costco members can now buy the QX65 and every other Infiniti model at a discount.Save Up To $1,250InfinitiFrom August 1 through September 30, 2026, Costco members can save on Infiniti's SUV lineup. Executive Members qualify for a $1,250 discount on the new QX65, as well as the more traditionally designed QX60 and flagship QX80, while Gold Star and Business Members receive a $1,000 price slash.AdvertisementAdvertisementAt first glance, saving $1,250 on a luxury SUV that can climb into six figures may not sound like much. But with the average new vehicle now costing around $50,000, and many comparable European luxury SUVs carrying even higher price tags, every dollar saved makes a difference.Four Months Old, Already DiscountedInfinitiThe Infiniti QX65 is a coupe-inspired version of the QX60 and only went on sale in May, meaning buyers can already purchase one below MSRP not even four months after its launch. That's a stark contrast to certain in-demand EVs, with used examples of the Rivian R2 reportedly selling for as much as $20,000 above their original sticker price.The entry-level QX65 LUXE comes standard with all-wheel drive and a turbocharged 2.0-liter four-cylinder engine producing 268 horsepower and 286 lb-ft of torque. It also includes premium features such as a panoramic sunroof and an infotainment system with Google built-in.Stepping up to the $55,690 Sport trim adds more aggressive styling, a 360-degree camera, and a 16-speaker Klipsch audio system. At the top of the range, the $63,285 Autograph model includes heated, ventilated, and massaging front seats, a 20-speaker Klipsch sound system with headrest-integrated speakers, and much, much more.What's Next For InfinitiInfinitiLike its less posh sister brand Nissan, Infiniti is in the middle of an ambitious turnaround strategy aimed at rebuilding its presence in the U.S. The Japanese luxury brand plans to expand its lineup with seven new models – much needed considering it currently offers just three SUVs – and to simplify its confusing naming strategy, making its lineup easier for shoppers to understand.AdvertisementAdvertisementThe brand is also rumored to be working on a 400-horsepower sedan with a manual transmission, perhaps acting as an M45 revival, alongside a high-performance QX80, tuned by Nismo. Much like Genesis, the Asian luxury brand is proving that premium buyers don't have to spend BMW or Mercedes-Benz money to enjoy high levels of quality, technology, performance, or design. And now, thanks to the Costco discount, you can get behind the wheel of any Infiniti for less than sticker price.This story was originally published by Autoblog on Aug 6, 2026, where it first appeared in the News section. Add Autoblog as a Preferred Source by clicking here.