McLaren's New Era Includes an 810-HP Hybrid Supercar, a 2+2 GT, and an SUVAutoblogSebastian CenizoFri, September 11, 2026 at 1:34 PM UTCAdd us on GoogleAutoblog and Yahoo may earn commission from links in this article.McLaren is arguably the raciest supercar brand out there. The F1 was its only road-going creation for years, and then the MP4-12C kicked off a whole new technological arms race in the supercar space. Ever since, the brand has always been more closely associated with performance and tech than luxury and elegance, but according to a new report from Automotive News, the winds of change are blowing in Woking, with a new product roadmap being shown to dealers that adds to, not detracts from, the brand's technical focus. Along with a revised, retro brand identity that looks to founder Bruce McLaren's roots, the highlights dealers were privately shown include a mid-engine hybrid V6 supercar, a sedan-like GT, and the long-rumored SUV.McLaren's New Products Take a Different PathMcLarenAccording to the report, McLaren intends to launch at least one new vehicle per year through 2028, starting with a mid-engine V6 hybrid supercar arriving in 2027. Currently being developed under internal code "P34" (which could well be the car's final name, given McLaren's naming conventions), the supercar reportedly uses two turbos and some form of electrification to deliver 810 horsepower and around 800 lb-ft of torque. The P34 seems to be the new basis of McLaren's Super Series, taking over from the recently retired 750S twin-turbo V8 supercar, which was sent off with the 788HS, ending a dynasty that included the 720S and 765LT, some of the finest-to-drive supercars ever made. Presumably, carbon fiber construction will continue, but it'll be tough to make the hybrid as engaging with an inevitable weight increase. That said, and as we pointed out earlier, McLaren is pivoting from a purely performance-focused brand, and the P34 is designed to appeal to the "lifestyle" crowd as much as the tech crowd.AdvertisementAdvertisementRelated: McLaren Says It's Back on Track—and Hints at an F1-Inspired HypercarThis will be evident in the design, which dealers say is longer than the Sports Series Artura and boasts a McLaren F1-inspired wedge-shaped front end, lavish aniline leather and Nappa upholstery, and a tempered-glass engine cover. To help sell the more luxurious look, described as similar to high-fashion stores like Louis Vuitton and Burberry, dealerships will be expected to invest at least $1 million to renovate stores for a more upmarket feel. The money will also go toward improving servicing capacity by at least 25 percent, which will be useful if the P34 reaches its first-year sales goal of 1,000 units. Speaking of buyers, the P34 is said to cost from $313,000, but that's not too bad considering the 750S starts around $370,000, and the P34's engine and gearbox are said to be new developments from within McLaren.Practical McLarens Are ComingDrew Phillips/AutoblogThe other big news is that McLaren will be looking to create cars that can fit more than two or three people at a time. "P47" is reportedly the McLaren SUV's codename, and it's expected to arrive in 2028 with four doors and five seats. Dealers say it's bigger than a Cayenne Turbo GT but has a similar silhouette, so it's probably going to be a fastback-style SUV, like the aforementioned Porsche and Lamborghini's Urus. Enormous 24-inch wheels and a body that looks more 'muscular supercar' than 'generic SUV' will help the P47 stand out. Those who want something perhaps more discreet may be interested in the other new vehicle McLaren is working on, a "front-engine, sedan-like gran tourer," which will effectively replace the GTS but be more usable with a 2+2 seating layout. If McLaren sticks to "at least" one new vehicle a year, this may debut in 2029, but the British automaker may also expand the range more quickly.Autoblog's TakeMecumMcLaren needs to adapt to the contemporary world, and while the McL 6GT has already proven that the automaker is no longer focusing exclusively on absolute performance, it's not necessarily enough to reimagine the past given the brand's limited model history. The approaching product expansion will give the marque even more sources of income, and that's a double-edged sword. Should McLaren successfully pull off the pivot towards more opulence, it will not only rid itself of the poor quality and reliability reputation some of its earlier efforts produced, but also become more than just a "rich guy go fast" brand, with more prestige. But besides the P34 supercar, these new products will be exceptionally difficult to pull off properly. Designing and building them is not necessarily the problem – convincing buyers that a move toward more lifestyle-focused vehicles is not a dilution of brand values is, and selling the story behind inevitable departures in cosmetic coherence will be similarly tricky. McLarens have always been styled around function first and form later, and a sedan-like GT and an SUV change what the primary function of a McLaren is. And if it all fails, the brand's reputation will be compromised. But McLaren has to try, or it won't be profitable enough to keep producing exceptional hypercars, and that's just the way it is.AdvertisementAdvertisementThis story was originally published by Autoblog on Sep 11, 2026, where it first appeared in the News section. Add Autoblog as a Preferred Source by clicking here.