Back in November 2025, Norton broke the internet by announcing its resurrection plan. It was headlined by the Manx R superbike, shown at the time in a production-ready avatar. What has been a bit unclear since is the timeline of the motorcycle’s American arrival. So when Norton invited us to the press launch of the machine, we had to ask the real questions. And we’re happy to report we got some real answers. Here’s everything you need to know about the iconic bikemakers plan for the United States, confirmed by Rob Durrant, the brand’s Global Head of PR. Norton Has Set Up Operations In New York Punya Sharma | TopspeedTo start off, Rob has confirmed that Norton has officially kick-started its US onslaught. There is an office set up in New York (signed just weeks ago), and hiring is in full swing. At the same time, the bikemaker has already dealt with necessary filings (CARB, for instance) without any notable changes. So while the Ducati Panigale V4 and BMW S 1000 RR both make less power in the US than in Europe, the Manx R will have the same specs as its EU version. As a refresher, you’re looking at 206 horsepower and 96 pound-feet from a 1,200cc V4 engine. This is a new mill from the ground up, with a lot of focus on torque rather than peaky delivery. The official paperwork suggests the chunk of the torque is concentrated between 5,000 and 8,000 RPM. A six-speed transmission puts the power to the road. The Manx R Will Reach US Dealerships In A Few Months Punya Sharma | TopspeedWhen is it coming, you ask? Rob confirms the aim is to get the bike on dealership floors in a few months (third or fourth quarter of 2026), closer to the holiday season. Right now, the US team has plenty of interest from multi-brand dealers. Once a network is established, there are plans to have exclusive Norton sellers as well. These will help sweeten the pre-purchase experience and help you accessorize your upcoming Norton bikes. The Pricing Should Be Competitive Punya Sharma | TopspeedWhen asked about the price, Rob confirmed the strategy is similar to what they’ve done in Britain and Europe. While there’s no official ballpark, the Manx R costs around ~$25,000 across the pond. That would put it bang smack in the middle of the rivals, sitting a few thousand dollars above the BMW S 1000 RR and Aprilia RSV4 but considerably lower than the Ducati Panigale V4 and Honda CBR1000RR-R Fireblade SP. Punya Sharma | TopspeedThis is quite aggressive by Norton’s standards, and contrary to popular belief, this isn’t a Honda Rune kind of situation where the brand is losing money on each bike. Rob confirmed that the competitive price is thanks to TVS Motors’ support behind the scenes, which helps the British brand source parts from high-end OEMs at good prices, lowering production costs. You should also know that the engine has parts sourced from around the world, but it is assembled entirely in India. Stay tuned to Topspeed for our in-depth review of the Manx R coming on May 15, 2026.