Dodge drops a new throwback option just in time for the Charger's 60th birthday that makes it even more like its ancestors.If you buy from a link, we may earn a commission. Learn moreDodge's new Charger has struggled to get off the ground in its Daytona EV guise, but that's not to say that the brand is going down without a fight.Thanks to the addition of the gas-powered Hurricane models, sales are already on the up-and-up. Moreover, even if the turbo inline-six isn't your speed, the top brass have confirmed that the Hemi V8 is on its way.AdvertisementAdvertisementHowever, Dodge is also making moves that go beyond adding raw performance. In celebration of the Charger's 60th anniversary, the brand has introduced an eye-catching paint option called Purple Haze.Much like Jimi Hendrix's classic single, it's a hue that offers multiple meanings and readings. Beyond keeping up a tradition of Dodge purple in recent shades like Hellraisin, it specifically recalls the Plum Crazy High Impact Paint of America's muscle car era.From 1969 to 1973, Mother Mopar offered 10 of these bright colors for the Dodge and Plymouth lineups, with choices ranging from Go Mango to Sublime. Being some of the most vibrant and unique options of the time, they now make for highly desirable classics.As such, the new period-inspired paint not only makes the Charger more like its Hemi-powered ancestors but also more convincing as a muscle car poised to carry the brand's performance ethos forward.The similarities to the 1970s Charger are pretty obvious. - Credit: StellantisDodge wasn't always concerned with catering to the "brotherhood" of muscle, so to speak. - Credit: StellantisPlum Crazy featured on the previous-generation Charger, and Purple Haze makes for a new interpretation. - Credit: StellantisAdvertisementAdvertisementEven the Challenger benefited from the treatment as part of its 'Last Call' run. - Credit: StellantisDodge's new Charger makes for a much more compelling muscle car when dressed in purple paint and adorned with some stripes. - Credit: StellantisAvailability and pricingIf you're interested in Dodge's new Purple Haze paint, it's available on all trims and powertrains for $795. Moreover, it can be optioned with stripes, graphics and even painted hoods.Dodge's 2026 Charger R/T starts from $49,995, while the Daytona Scat Pack starts from $59,995.2026 Dodge Charger Starts at $49,995 About the Author: Gray is an associate editor at Gear Patrol, covering cars, motorcycles and anything else with wheels. When he's not chasing the latest industry news, he's probably wrenching on one of many projects. For better or worse, he believes classics make perfectly practical daily drivers.Want to stay up to date on the latest product news and releases? Add Gear Patrol as a preferred source to ensure our independent journalism makes it to the top of your Google search results.AdvertisementAdvertisement