Autoblog and Yahoo may earn commission from links in this article.There are good vehicles and bad ones. Oftentimes, the good ones rise to the top and garner record sales because they check most of buyers' boxes like style, tech, driving fun, comfort, luxury, and reliability. But then there are great cars that don't seem to get much love. Sometimes shoppers overlook a model because of pricing, market trends, competition, or simply because buyers have shifted toward other segments.2026 Mazda CX-70In 2026, several excellent vehicles are struggling to attract the sales numbers they deserve. From luxury sedans to enthusiast sports cars, these five vehicles have received solid reviews and exhibit numerous strengths but continue to sell in relatively low volumes compared to their compeitors. If you're looking for something different from what's popular, these underappreciated models may deserve a closer look.Genesis G80GenesisThe Genesis G80 ($58,450 base MSRP) is a truly impressive sport-luxury sedan from Hyundai's premium brand. It's refined, potent, tech-forward, and packed with standard features, the G80 is one of the best luxury sedan values on the market, yet it continues to live in the shadow of the Germans. Many luxury buyers still gravitate toward established names like BMW, Mercedes-Benz, and Audi without seriously considering Genesis. That's unfortunate because the G80 offers a premium interior, impressive technology, and superb ride quality.GenesisThe G80 has two engine choices, and both are potent: a 300-hp turbocharged four-cylinder engine and a 375-hp twin-turbo V6. Both get an 8-speed automatic transmission and all-wheel drive. Sport and Sport Prestige trims benefit from sportier electronically controlled suspension setups for improved handling. The cabin rivals, and even beats, the Germans in terms of polish, materials, tech, and physical controls. Standard feature highlights include LED headlights, high beam assist, power-folding side mirorrs with Genesis logo puddle lamps, hands-free smart trunk, heated front and rear seats, heated steering wheel, adjustable ambient lighting, and a 27" curved screen for infotainment and instrumentation.AdvertisementAdvertisementAs luxury sedan sales continue to decline in favor of SUVs, the G80 has become one of the market's most overlooked premium vehicles. Despite its quality, it remains a niche player in a segment where the Germans dominate, but you'd be wrong to dismiss the G80.Subaru BRZ / Toyota GR86SubaruSports cars don't sell in big numbers. They're tight on space, not great for families or cargo, and they're kinda one-trick ponies. Yet they deliver tremendous fun, driver engagement, and looks no crossover can compete with. The Subaru BRZ ($36,140 base MSRP) and Toyota GR86 ($31,400 base MSRP)are proof that excellent products don't always generate big sales numbers. These two sports cars are swimming upstream with their pure driving dynamics against the tide of overly isolated and over-tech'd experiences. Features like a limited slip-differential, sport pedals, dual-zone automatic climate control, easy physical controls, and sport bucket seats make both of these cars remarkably well-rounded.SubaruThese twins remain among the few affordable rear-wheel-drive sports cars available in America. They deliver sharp handling, balanced chassis dynamics, available manual transmissions, and the kind of driver engagement that has largely disappeared from modern vehicles. Both cars have rear-wheel drive, a 6-speed manual transmission, and a 228-hp 2.4-liter naturally-aspirated four-cylinder engine. You can opt for a 6-speed automatic transmission, but the manual is the best way to experience these dynamic sports cars.For drivers who still value a lightweight, naturally aspirated sports car experience, these remain two of the best bargains available. They're more fun than just about anything at the same price, but dealers can't seem to move them. Maybe now's the time to strike a real deal with one of these gems.Lexus LXLexusThe Lexus LX is one of the most capable luxury SUVs money can buy, in both gas and hybrid variants, but its sales numbers lag well behind more mainstream luxury offerings. Part of the issue is price. A well-equipped LX can easily exceed six figures, placing it in competition with established luxury heavyweights from Land Rover, Mercedes-Benz, and Cadillac. It's also less roomy inside than its GX stablemate, which also happens to be a rugged and refined body-on-frame SUV.LexusAdvertisementAdvertisementThe LX's tough construction, rugged off-road capability, and reputation for durability make it unique in the luxury SUV segment. However, many buyers in this price range prioritize on-road comfort and prestige over off-road credentials. You can choose between the LX 600's twin-turbo V6 or the LX 700h's added electric motor to the gas LX's already powerful gas engine for an impressive 457 horsepower and 583 lb-ft of torque. Standard features highlights include 20" alloy wheels, soft-close doors, leather upholstery, heated and ventilated front and second-row seats, heated steering wheel, 4-zone automatic climate control, power-folding third row seats, and a 12.3" touchscreen.The LX offers a rare combination of genuine off-road capability (especially in Overtrail trim), long-term reliability, and luxury appointments. While the Lexus brand is strong overall, the LX continues to attract a relatively small pool of buyers. For those who want the ability to actually go off-road and, at the same time, cosset the family in luxury and easy controlsMazda CX-70The Mazda CX-70 ($42,750 base MSRP) may be one of the most misunderstood vehicles currently on sale. When Mazda introduced the CX-70, many shoppers expected a unique midsize SUV. Instead, the vehicle arrived sharing much of its structure and design with the nearly identical (but three-row) CX-90. While the result is an excellent SUV, some consumers struggled to understand exactly where it fit within Mazda's lineup.That's unfortunate because the CX-70 offers attractive styling, a premium interior, engaging driving dynamics, and available electrified powertrains. The turbocharged 3.3-liter inline six-cylinder churns out 280 horsepower and 332 lb-ft of torque and the higher trims get mild-hybrid boost added to the inline six for a total of 340 horsepower. Every trim level gets all-wheel drive standard. Other standard feature highlights include heated side mirrors, leather seats, heated front and second row seats, ventilated front seats, heated steering wheel, 12.3" color infotainment screen, power moonroof, three-zone automatic climate control, and second row sunshades.AdvertisementAdvertisementThe CX-70 also has excellent driving dynamics with steering and handling that beat many of its competitors. It also boasts premium appointments, giving credibility to Mazda's upmarket push. The fact that there are two models with the same body but with two interior configurations may be confusing for shoppers, and sales of the CX-70 have lagged behind its three-row sibling.Toyota CrownToyotaThe Toyota Crown ($41,440 base MSRP) is one of the boldest vehicles Toyota sells today, but its unconventional design has made it a tough sell. Having replaced the gas-only Avalon full-sized sedan, the Crown can't even come close to its predecessor in sales volume. Neither a traditional sedan nor a crossover, the Crown causes some confusion. It rides higher than a typical sedan, features available hybrid powertrains, and delivers impressive comfort and fuel economy.Unfortunately, many consumers simply don't know what to make of it. Buyers looking for a sedan often choose the Camry, while crossover shoppers gravitate toward models like the RAV4 or Highlander. It's somewhere in shopper no man's land, and that's not a great place to be. That said, the Crown boasts EPA estimates of between 41 mpg combined and 30 mpg combined, depending on the chosen trim level.ToyotaEvery model comes standard with all-wheel drive and a hybrid powertrain. XLE, Limited, and Nightshade trims use a 236-horsepower hybrid setup. The top Platinum trim features the Hybrid MAX powertrain and a much stronger 340 horsepower but less fuel efficiency. Standard feature highlights include 19" alloy wheels, heated and ventilated front seats, heated steering wheel, a 12.3" color infotainment touchscreen with navigation, and a wireless smartphone charging deck.AdvertisementAdvertisementThe Crown's unique styling and elevated ride height make it distinct from other premium sedans, but those same characteristics may also limit its appeal. In a market where consumers gravitate to segments they understand, the Crown has limited sales appeal despite Toyota's overall sales strength.Final ThoughtsThe Genesis G80, Subaru BRZ/Toyota GR86, Lexus LX, Mazda CX-70, and Toyota Crown all have one thing in common: they're better than their declining sales figures might indicate. Whether it's changing consumer preferences, confusing market positioning, polarizing styling, or declining interest in certain vehicle segments, each of these models has struggled to make serious sales traction in 2026. For shoppers willing to look beyond the obvious mainstream choices, however, these five models are some of the most rewarding vehicles on sale today.This story was originally published by Autoblog on Jun 11, 2026, where it first appeared in the Features section. Add Autoblog as a Preferred Source by clicking here.