The Breakdown Lexus sold 882,231 cars in 2025. Demand grew by four percent. North America accounted for nearly half of sales. Compared to other automakers, Lexus took its sweet time crunching the numbers for 2025. That no longer matters, as Toyota’s luxury division is now happy to report record sales. Over the past 12 months, deliveries grew by four percent to 882,231 units. North America was by far the largest region, accounting for nearly half of global shipments: 408,070 units, or 7.5 percent more than last year. Lexus grew in virtually all major markets, except Europe, where sales fell 2.3 percent to 80,686 vehicles. Percentage-wise, Africa posted the strongest growth in 2025, with sales surging by 18.8 percent to 1,485 units. Central and South America also recorded a solid increase, rising 13.8 percent year over year to 4,684 vehicles. So, what worked in 2025? Electrification played a key role, with electrified vehicles accounting for more than half of the total volume. Hybrids, plug-in hybrids, and fully electric models reached a record 52-percent share. Demand for EVs more than doubled, jumping 119 percent, driven primarily by the RZ and UX300e. Lexus also says the LBX small crossover and the LM minivan were popular last year, while core models such as the RX and NX continued to do the heavy lifting. Lexus LS minivan concept These record-breaking annual results come at a time when the parent company is shaking things up at Lexus. Toyota Chief Branding Officer Simon Humphries recently said the luxury automaker will “push forward as a pioneer” and “move more freely.” While that sounds vague, the brand’s recent concept cars suggest far bolder products are on the way. Lexus is about to kill off the car that started it all, the LS sedan, and repurpose the nameplate for a series of increasingly unconventional models. A strange six-wheel LS minivan is in the works, along with a coupe-shaped SUV featuring rear-hinged doors and a slide-out cargo area. Lexus Coupe concept Judging by these concepts, Lexus appears to be turning LS into a family of models rather than limiting the name to a sedan, as it has since its founding in 1989. Whether this bold new direction will affect the rest of the lineup remains to be seen, though Toyota is smart enough not to rock the boat too much. After all, 2025 marked the third consecutive year of record sales. While Lexus has long been the crown jewel of the Toyota empire, that’s technically no longer the case. Century is now a standalone sub-brand aimed squarely at Rolls-Royce. It recently unveiled a stately coupe concept, signaling ambitions to compete in the rarified super-luxury space. Lexus LFA concept Motor1's Take: Toyota’s strategy at Lexus has clearly been paying off, so radical lineup changes seem unlikely in the near future. The LS may look very different going forward, but SUVs will almost certainly remain the brand’s bread and butter. As long as those models continue to refine a winning formula, Lexus has good reason to believe it can crack the one-million-sales mark in the foreseeable future. With the traditional LS going away, Lexus needs a new flagship, and the LFA could be a worthy candidate to sit atop the lineup. There’s no V10 this time around, but even as an EV, it should still be an intriguing machine. Not a fan? Enthusiasts craving combustion power can instead look forward to the V8-powered Toyota GR GT. We want your opinion! What would you like to see on Motor1.com? Take our 3 minute survey. - The Motor1.com Team
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