
A TikTok content creator is proving that you don't need a supercar to make serious money from automotive content. His revelation about earning thousands monthly from videos featuring his everyday Honda Accord has sparked a conversation about accessible income opportunities in the car community, though industry data shows that only 13% of content creators earn over $100,000 annually.
TikTok user saintzabi.live (@saintzabi.live) posted a 1:44 video on July 7 that has garnered more than 261,000 views, breaking down exactly how he generates $3,500 per month from car content using what he calls "the car you see every day on the road." His candid explanation has resonated with aspiring content creators who thought expensive vehicles were a prerequisite for success.
"I don't know who needs to hear this, bro, but if you have a car, you can make a living off of car content," saintzabi.live says in the video. "And you don't need to have a crazy [expletive] car like a Jake Snyder gold M4. I have a Honda Accord."
Does Engagement Matter More Than Follower Count?
The creator reveals a key insight about TikTok's monetization algorithm that many aspiring content creators overlook. Despite having only 40,000 followers on the account he references, he's generating substantial monthly income through the platform's Creator Fund. This puts him in a select group, as research indicates that 48% of creator-earners made $15,000 or less in 2023.
"You might be thinking, how the hell is this guy making that much money with only 40,000 followers?" he asks in the video. (He now has more than 64,000 followers.) "Well, let me tell you, TikTok does not care how many followers you have. They care how much people you're keeping on the app."
He explains that when viewers like his content and visit his profile to watch more videos, TikTok rewards this engagement by showing his newer content to more people. "TikTok likes that, and they're going to pay you more. They're going to reward you with more people watching your newer videos," he says.
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Importantly, saintzabi.live emphasizes that his $3,500 monthly earnings come purely from views, not sponsorships. "Mind you this is just off views, no sponsorships. I don't do any sponsorships on this account whatsoever," he clarifies, even showing a screenshot as proof of his earnings. This is notable given that brand deals are the top income source for 69% of influencers, making his approach relatively uncommon.
Cross-Platform Strategy
The creator's income strategy extends beyond TikTok. He explains how content can be repurposed across multiple platforms for additional revenue streams, a strategy aligned with industry reports showing TikTok and YouTube are the two most lucrative platforms for content creators.
"And the best part is I can just take this content to YouTube Shorts, to Instagram Reels, to Facebook Reels, bro. And I'll get more money on there," he says in the video. This multi-platform approach effectively multiplies earning potential from a single piece of content.
The creator also mentions having two other accounts that generate even more income than his Honda Accord account, suggesting his total monthly earnings significantly exceed the $3,500 figure he shares. If true, this would place him among the more successful creators, as data shows 69% of creators earn less than $50,000 annually.
Community Response and Encouragement
The comments section is filled with aspiring content creators seeking validation for their own vehicles. User Psycho asked: "Got a Dodge Avenger; do I have a chance?" earning 108 likes and sparking a discussion about content potential for different car models.
User Dillon Smith offered encouragement: "Bro people make Ford Ranger edits you definitely could do it with an Avenger," while another commenter, Torb, was more skeptical: "Genuinely Dodge Avengers have zero aftermarket support."
Many viewers shared photos of their own vehicles asking for advice. User mk5.brayan posted about having "a Supra with 500 followers and no money," while others showcased everything from Lexus IS350s to Nissan Sentras.
The Investment Reality
However, some experienced creators pointed out that consistent car content requires ongoing investment. User 23kTray_ received over 1,600 likes for commenting, "You need bread first btw, gotta be consistently doing something with the car."
This comment sparked discussion about the financial requirements for maintaining engaging automotive content. User jujubuiltit responded: "THIS IS WHAT THEY DONT TELL U," highlighting that successful car content often requires regular modifications, maintenance, or activities to keep audiences interested. This aligns with industry insights showing that maintaining consistent, quality content is one of the biggest challenges creators face.
Is Authenticity More Important Than Performance?
Saintzabi.live emphasizes that his success stems from genuine passion rather than calculated content creation. "This account that I have right here, it's not meant to make money. I genuinely don't care. What I do here is because I genuinely just love this car, and I'm trying to be more authentic to my followers," he explains.
The creator specifically mentions that even Tesla content faces challenges in the car community, noting: "Yes, my Tesla came in later, but even Teslas are hated in the car community."
Addressing Common Concerns of Aspiring Creators
The video directly tackles the insecurity many potential creators feel about their vehicles. Saintzabi.live addresses viewers driving common cars. "And even if you're sitting in your Nissan Altima like, bro, I'm not doing it,” he says. “Nobody's going like, uh, uh, uh. Stop."
He points to successful content creators with polarizing vehicles, writing, "Because there's a guy with a Charger RT doing work. And that's like one of the most hated Mopars in the Mopar community."
His message is clear: "There is a community for every car. And even if there's not a community, you can make one."
The creator ends with a call to action and an offer to help aspiring influencers, saying he wants to "mentor like 5 people" to prove his strategies work, as mentioned in his video caption. While his optimism is encouraging, the competitive reality shows that 50 million people are currently earning money as influencers, with numbers growing 10-20% yearly, making success increasingly challenging to achieve.
Looking at saintzabi.live's channel, his content does indeed perform well consistently, typically receiving tens of thousands of views per video, supporting his claims about sustainable automotive content creation. His success, while impressive, represents a statistical minority in the creator economy where only 3% of US-based influencers charge over $1,000 per post and most struggle to maintain steady income.
Motor1 reached out to saintzabi.live via TikTok direct message and email for additional comment. We'll be sure to update this if he responds.
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