THE BREAKDOWN Volvo is killing the EX30 in the US after only one year on sale in the US. The company cited 'shifting market conditions.' The upcoming EX60 and EX90 will live on. The mass EV die-off in the US continues. Following decisions by Acura, Hyundai, Kia, and others, Volvo joins the list of manufacturers stepping back from certain EV models. The company is discontinuing its entry-level EX30 electric SUV in the US after just a few years on the market. The Volvo EX30 made its global debut in 2023 but only arrived in the US late in 2024 for the 2025 model year. Despite its brief presence, Volvo has decided to end sales of the model, citing "shifting market conditions and financial factors," according to a statement provided to The Drive. Volvo EX30 Dealers in the US reportedly have until March 20, 2026, to place final orders for the EX30 and its Cross Country variant. While the EX30 will be retired from the US lineup, Volvo’s other electric models will continue, including the Volvo EX90 and the upcoming EX60, which is scheduled to debut in the US later this year. Meanwhile, the EX30 will continue to be sold in international markets, including Canada and Mexico. This news comes shortly after Volvo recalled over 40,000 EX30 models due to a potential battery fire risk. Reports indicated that the model’s battery could overheat, prompting the safety measure. In a statement to Motor1, Volvo noted that the decision does not alter the company’s electrification strategy. "Volvo Cars' commitment to electrification and our customers remains unchanged," the company said. "We look forward to continuing to bring exciting new electrified options to our customers in the US, including the all-new EX60 and the upgraded EX90." The EX30’s brief tenure in the US highlights the challenges automakers face in a rapidly shifting EV market, where consumer demand, regulatory pressures, and safety considerations continue to reshape the industry landscape. Motor1's Take: Another EV bites the dust. Even though it was on sale for fewer than two years in the US, Volvo pulling the plug on its EX30 points to a larger shift for the EV market in the US. We want your opinion! What would you like to see on Motor1.com? Take our 3 minute survey. - The Motor1.com Team
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