Range Rover has introduced the new range-topping SV Ultra. World-first electrostatic audio system pairs with a haptic floor. It offers the choice between V8, PHEV, and BEV powertrains. Few vehicles wear the word flagship as comfortably as a long-wheelbase Range Rover. That, apparently, was not enough for JLR, which has now introduced the Ultra. Positioned as the most technologically advanced and finely finished interpretation of the flagship SUV to date, the SV Ultra brings world-first audio engineering to the cabin, along with exterior and interior treatments reserved for this version alone. The headline act is the SV Electrostatic Sound system, which aims to recast the cabin as a concert hall with every occupant placed centre stage. It is the most sophisticated audio setup ever fitted to a Range Rover, available as an option on every SV trim, the new Ultra included. More: Jaguar Land Rover’s Design Boss Is Out After Two Decades With No Successor Named There are 21 lightweight thin-film transducers in total, woven into the headrests, seatbacks, and headlining. Each membrane measures one millimetre thick, responds up to 1,000 times faster than a conventional speaker, and draws 90 percent less power than a traditional setup. To make sure passengers feel the music as well as hear it, the system pairs with the Body and Soul Seats (BASS) and a Sensory Haptic Floor. Transducers sit inside the seats and beneath the footwell mats, generating AI-tuned pulsations. Beyond entertainment, these can be used for six wellness modes, ranging from “Calm” to “Invigorating”. Understated Luxury The SV Ultra is, predictably, built on the long-wheelbase four-seater Range Rover. The body wears an exclusive Titan Silver finish, mixed with aluminium flakes and a process intended to chase a liquid-metal effect. More: Range Rover Sport SV Recreates A 2015 Icon, This Time With BMW Power The new color is combined with Silver Chrome inserts on the front end, and Satin Platinum Atlas accents on the grille, side gills, and tailgate garnish. Finally, the SUV rides on 23-inch alloy wheels with a bi-tone finish matching the exterior. Inside, the SV Ultra goes leather-free, trimmed instead in Orchid White and Cinder Grey Ultrafabrics. The seats carry a laser-crafted mosaic pattern, with fine perforations that conceal the audio hardware buried within. Another cool touch is the new rattan palm veneer. Utilizing a patented process that preserves its natural open-pore texture, the veneer is finished with an Orchid White tint and extends from the dashboard to the electrically-deployable club tables in the rear. Powertrain Options The SV Ultra offers a choice between traditional V8 power and electrified efficiency. The P540 powertrain utilizes the BMW-sourced twin-turbo 4.4-liter V8 producing 533 hp (397 kW / 540 PS). More: Range Rover Refreshes Its Loudest Icon As The Silent One Prepares To Join In The P550e plug-in hybrid delivers a combined 542 hp (405 kW / 550 PS) and offers an EV-only range of 74 miles (119 km) on the WLTP cycle. Finally, a fully-electric Range Rover SV Ultra is confirmed to follow later this year. Pricing and Availability The 2027 Range Rover SV Ultra is on sale in selected markets, though access varies. In the UK, it is invitation-only. In Australia, the SUV starts at AU$472,400 (US$337,000) plus on-road costs, making it one of the most expensive Range Rovers ever offered.