Stellantis Plans $70 Billion, 5-Year ReinventionJEFF KOWALSKY - Getty Images (JEFF KOWALSKY - Getty Images)Since its creation over a decade ago, Stellantis has been a massive entity with over a dozen brands—and, seemingly, very little in the way of long-term direction for any of them. Antonio Filosa has been the company's CEO for just under a year now, and he wants to change that. The result is a comprehensive five-year plan revealed Thursday and dubbed "FaSTLAne 2030," a $70 billion investment focused on the company's most profitable brands. The announcement involves plenty of new models, including 11 new entries planned for North America by 2030.As reports suggested last month, 70 percent of the investment will be focused on core brands. Jeep, Ram, Fiat, Peugeot, and the commercial division Pro One will be in the priority groups, while Chrysler, Dodge, Citroën, Opel, and Alfa Romeo have been considered "regional" brands that will receive their own smaller investments. Lancia and DS are described as specialty brands falling under the focus of Citroën and Fiat respectively, rather than major badges in their own right. Maserati, the most premium brand in the Stellantis portfolio, will receive its own, separate road map in December. Abarth, currently considered a standalone brand from Fiat, is not mentioned in the plan but still appears in the usual "about Stellantis" copy at the end of the company's announcement.Ram, which is already planning big splashes with a new mid-sized Dakota pick-up and Ramcharger SUV, will also pick up another major product in the form of a Ford Maverick-sized compact truck. Brand boss Tim Kuniskis says that this should start production in 2028, and should be based on the Ram Rampage currently sold in South America.AdvertisementAdvertisementAt Dodge, the revitalization will include an "entry-level performance vehicle" that Kuniskis describes as "the next generation of Hornet, but the way we should have done it the first time." Slides refer to this car as the GLH, a reference to the Shelby-branded performance version of the 1980s Omni hatchback. The same slides suggested that it might see an SRT variant, as well.The original GLH.Bring A Trailer (Bring A Trailer)Chrysler, which has only produced the Pacifica minivan and related variants since the 300 was discontinued years ago, should get three new crossovers. One would be a mid-sized model based on the Pacifica platform, while the other two would be more affordable cars based on architecture that Stellantis uses in Europe. In slides, these are referred to Airflow, Arrow, and Arrow Cross. The latter two should be the European-based models, and their pricing could come in under $30,000.The changes at Ram, Chrysler, and Dodge are the most important for American buyers, but the most exciting news of the presentation may have actually come from Citroën. Brand CEO Xavier Chardon confirmed that the company will finally revive the 2CV, bringing back the badge with a new basic EV that should cost under €15,000 and could serve as the single most affordable car on the Continent. It's unlikely that Americans see such a car any time soon, though.As this is a five-year plan, these new Stellantis investments are meant to impact the lineup through 2030. That should mean the long drought of around a decade with few new products from the conglomerate across its lineup is about to come to an end—in a dramatic fashion.You Might Also LikeIf You Can Only Own One Car, Make It One of TheseThese Are the Most Popular Cars by State