Stellantis, a conglomerate of 14 brands that makes up the world’s fourth-largest automaker, unveiled a five-year turnaround strategy it’s calling FaSTLAne 2030, with a commitment of €60 billion (roughly $70 billion) aimed at remaking the company by the end of the decade.At an investor day at its North American headquarters in Auburn Hills, Michigan, CEO Antonio Filosa spelled out what the company hopes to achieve with FaSTLAne, including the introduction of more than 60 new vehicles, pursuing deeper manufacturing partnerships, creating more efficiencies across its brand portfolio, and pushing to cut costs. He said the strategy targets a 25 percent revenue growth in North America by 2030, with a profit margin of 8-10 percent, and a 15 percent revenue growth in Europe, where margins are expected to be far lower, between 3-5 percent.Fiat 500.A big theme of FaSTLAne is how Stellantis says it will treat its brands. The investment it’s making will not be be split evenly; it says 70 percent of the investment will go to just four brands—Jeep, Ram, Peugeot, and Fiat—as well as its commercial vehicle unit, Pro One. Smaller regional brands like Alfa Romeo, Dodge, and Citroën will continue, while DS and Lancia will be folded under Citroën and Fiat respectively as specialty labels.The plan also tackles the automaker’s excess factory capacity and aims to increase its European plant use from 60 percent to 80 percent by 2030 through a mix of higher production volumes, plant repurposing, and manufacturing partnerships. Of that last item, that includes its agreement with Chinese automaker Leapmotor, and Jaguar Land Rover in the US.Stellantis also said over 40 percent of total R&D and capital spending will go toward global platforms, powertrains, and new technologies, including AI-powered driving systems and a new vehicle architecture called STLA One (hence that strategy name). The company also plans to trim annual costs by about $7 billion by 2028.
+30 others
