Porsche says Chinese brands present an intriguing opportunity for it. Executives see Chinese EV brands as a pathway to future premium buyers. Many current buyers are likely focused on value rather than brand prestige. Surging demand for domestic brands in China has dealt a heavy blow to Porsche, pushing the company to shutter roughly 30 percent of its dealerships as sales have plunged 50 percent since 2022. The slide shows little sign of easing. In the most recent quarter alone, Porsche lost another 21 percent of its market share. Yet despite the growing pressure from Chinese automakers, the brand insists the trend could work in its favor, at least in select Western markets such as Australia. Read: Porsche Custom Builds Usually Stay One-Off, Not These Four While the number of vehicles from China available in Australia continues to increase by the month, the German sports car maker doesn’t face the same level of competition as it does elsewhere. According to Porsche Cars Australia chief executive Daniel Schmollinger, many buyers entering the market through more affordable Chinese models may eventually set their sights higher. “I wouldn’t call it concern; I wouldn’t call it worried; I look at it as an opportunity,” he told Australia’s Drive. “They’re obviously in a different price range from where we are. I’m actually happy to see these brands being successful here because at one point in time we will see, like after three years, first-time electric in a Chinese brand, people will want what’s next. And what is the next step? Then we are here for them.” From Chinese To German? While this certainly seems possible, there’s absolutely no guarantee that those buying an EV from a Chinese company now will be interested in upgrading to a Porsche in the future. Indeed, if they’re after a new EV from China, they’re likely quite budget-conscious and are looking for something that presents good value for money. Also: China’s $28K Taycan Clone Is Coming Whether Porsche Likes It Or Not If, for example, someone were to buy a 700 hp EV from China for a third of the price of a Porsche, would they really have any interest in upgrading in a few years just for the German badge? Porsche is likely betting that these individuals’ incomes will grow, and as they do, it’s certainly possible they will start looking at more traditionally premium brands. SAIC’s Shangjie Z7 electric sedan.