Sales of the beloved Mazda MX-5 are up 31.5% since September 2025. Mazda has reported strong demand for all its models, including the CX-5. Mazda’s September sales jumped 31.9 percent compared to last year. Mazda’s US sales skyrocketed last month, driven by a jump in demand for every single model that it sells locally. Despite this, the brand’s year-to-date sales have so far failed to match last year. In September, Mazda sold 34,519 vehicles, a significant 31.9% increase from the same month last year. One of the standout performers was the MX-5, not because it sold in huge numbers, but because demand rose 31.5% even though it’s now more than a decade old. Evidently, people are still chasing a simple and enjoyable driving experience. Read: Mazda’s Oldest Small Car Nearly Doubled Its Sales Last Month While Its SUVs Tumbled Last month, Mazda sold 689 MX-5s, up from 524 it sold in September 2025. Year-to-date sales are up 4.1% to 7,589 units. Of these, 3,909 were standard MX-5 convertible models, whereas the remaining 3,689 were the RF versions. SUV Sales Surge The biggest overall seller for Mazda last month was the new-generation CX-5. Sales have increased 37.8% from September last year with 11,345 units sold. Year-to-date sales are down 9.5% to 95,762, likely due to the transition from the old model to this new one. Mazda’s CX-50 also continues to sell well with 9,147 finding new homes in September, up 3.1%. Unlike the CX-5, CX-50 sales through the first nine months of the year are up by a considerable 19.7% to 95,351 units. Elsewhere, Mazda reports a 96.7% increase in sales of the CX-70, with 1,296 units, while sales of the CX-90 jumped a considerable 49% to 4,632. However, sales of both of these models are down from the first three-quarters of last year, dropping 21% and 21.7%, respectively. Other Mazda models that posted strong September gains included the Mazda3, up 146.9% to 3,704 units, and the CX-30, up 13.3 percent to 3,706. Mazda USA Sales ModelSeptember ’26September ’25YoY %Mazda33,7041,500146.9% Mazda 3 Sdn2,7941,043167.9% Mazda 3 HB91045799.1%Mazda6000.0%MX-5 Miata68952431.5% MX-540732126.8% MXR28220338.9%CX-3–0–CX-303,7063,27113.3%CX-511,3458,23037.8%CX-9–0–CX-50 TLT9,1478,8763.1%MX-30000.0%CX-70 TLT1,29665996.7%CX-90 TLT4,6323,10949.0%CARS4,3932,024117.0%TRUCKS30,12624,14524.8%TOTAL34,51926,16931.9% SWIPE
