Gasgoo Munich- Chinese NEV maker Leapmotor recently signed a sponsorship agreement with Brazilian football powerhouse Palmeiras, marking a new step in its efforts to expand brand visibility in South America. The partnership reflects the company's growing commitment to Brazil, as it looks to strengthen its foothold in one of the region's most strategically important auto markets.Image source: LeapmotorFounded more than a century ago, Palmeiras is among the most decorated clubs in Brazilian football, with a record 12 national league titles, four Copa do Brasil trophies, and three CONMEBOL Libertadores championships, underscoring its enduring influence both domestically and across Latin America.Image source: LeapmotorThe partnership has already made its on-field debut during the 2026 CONMEBOL Libertadores. On April 8, Palmeiras opened its continental campaign in Colombia with an away fixture against Junior Barranquilla, with Leapmotor featured as an official sponsor as the club kicked off its new season on the international stage.Leapmotor formally entered the Brazilian market in late 2025, making its public debut at the São Paulo International Motor Show in November that year. Its current lineup in the country includes the C10 and B10 models. The C10 stands out as the only range-extended electric vehicle (REEV) currently available in Brazil, offering greater flexibility for users transitioning to electrified mobility. Meanwhile, the B10, a compact battery-electric SUV, has gained traction among local consumers for its advanced smart features and user-focused technology.Football remains deeply embedded in Brazil's national identity, and Palmeiras is one of the sport's most iconic symbols. By aligning itself with such a high-profile club, Leapmotor is seeking to tap into football's vast cultural reach to amplify brand awareness, enhance its reputation among Brazilian consumers, and accelerate the adoption of new-energy mobility in one of the world's most football-centric nations.
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