Has Koenigsegg just cracked the code to setting a new top speed record? Maybe. That's depending on how much you read into the brand's latest trademark filing with the EUIPO, unearthed by CarBuzz sleuths this week. The trademark in question was for two simple words, "Ghost Grip," which on their own are relatively innocuous, but it was the category under which they were filed that piqued our interest.Filed under classes 12 and 25, the latter is clothing, headwear, and footwear and points towards branded apparel. That's not a big deal. But class 12 is specifically for vehicles, usually accompanied by a description along the lines of 'vehicles, specifically land vehicles, watercraft, motor vehicles, electric vehicles...'. This time, however, the trademark filing describes the wording as being applicable to "Tyres; Covers for tyres; Rims for vehicle wheels."Here's why we think that matters...Trademark filings do not guarantee the use of a trademarked name or phrase. Below, we speculate on potential applications for the Koenigsegg 'Ghost Grip' tire trademark based on industry expertise and quotes acquired previously from Christian von Koenigsegg himself. Tires Are The Final Hurdle In Koenigsegg's Quest For Speed Brett Evans/CarBuzzAll we have from the trademark filing is the name Ghost Grip, and its relation to tires, but we also have Christian von Koenigsegg speaking on the record with CarBuzz at last year's Goodwood Festival of Speed, telling us that his company was in "deep collaboration with Michelin" on a tire that could carry the Jesko Absolut past 300 mph, possibly to its theoretical top speed of 330.5 mph."We are not giving up on it [a top speed attempt]. We are in a very deep collaboration with Michelin. We're now at a testing phase where we are allowed to soon go 460 [km/h]. So, getting there, and maybe we'll have a little go with that."-Christian Von KoenigseggKoenigseggThat was said back in July last year, and if the rubber was nearly ready back then, then a record attempt might not be far off now. If the tire developed with Michelin is truly that bespoke, and if Koenigsegg has invested the money in a tire that only it can use to be developed, then trademarking a name specifically for the rubber would be a smart move. And the trademark, filed on 4 March 2026, could be an indicator Koenigsegg is gearing up for a record attempt.But there's another possibility, too, and it may be far less exciting... The Boring Alternative Those who avidly follow anything coming from the house of Herr von Koenigsegg will know the marque uses the 'Ghost' name and image liberally. Every Koenigsegg hypercar built at the company's Ängelholm factory bears the ghost insignia, an homage to the Ghost Squadron that used to call the airforce base where Koenigsegg now builds cars its home. It's become a quirky logo fans love, and Koenigsegg has since adopted the ghostly nomenclature and insignia on brand apparel and its own line of car care products it calls Ghost Gleam.KoenigseggWhile we doubt it's where the Ghost Grip name will appear, Koenigsegg could expand the Ghost Gleam range to include tire shine using the 'Grip' name. Currently, the lineup includes a wheel cleaner called Revolve, among other products like Summit (snow foam), Insider (interior cleaner), Lucid (glass cleaner), and Brilliance (ceramic spray wax). Tire shine with the name 'Ghost Grip' could thus be a plausible alternative use for the newly trademarked name.While a trademark certainly doesn't guarantee the use of a name or phrase anywhere, it's unlikely to be long before we find out what Ghost Grip will be used for.Koenigsegg