China’s Passenger Car Association (CPCA) released the wholesale sales ranking report for pickup truck manufacturers in March 2026. From an overall market perspective, China’s pickup truck market entered its spring sales peak in March, showing clear end-of-quarter sales acceleration. Data shows that March pickup sales reached 70,000 units, up 11.7% year-on-year and 72.7% month-on-month, hitting a five-year high. First-quarter sales totaled 161,000 units, a 7.6% increase. Production also remained active, with March 2026 pickup output at 68,000 units, up 9.3% year-on-year. First-quarter output stood at 162,000 units, a 12.3% increase. Overall pickup truck market Looking at individual manufacturers, Great Wall Motor continued to lead the pickup market, with March sales of 20,450 units, a slight 0.1% year-on-year increase, capturing nearly 30% market share. Changan Auto emerged as the biggest dark horse in March, with sales of 10,202 units, a sharp 112.4% surge year-on-year, jumping to second place for the month. Its first-quarter cumulative sales reached 16,635 units, up 33.6%, demonstrating strong growth momentum. In contrast, on the new energy front, BYD’s March pickup sales came in at 2,709 units, a steep 46.9% year-on-year decline. First-quarter cumulative sales were 7,304 units, down 41.0%. This is mainly because BYD’s pickup sales are heavily reliant on overseas markets and are thus significantly affected by fluctuations in international demand. Meanwhile, RADAR , a brand under Geely Holding Group, posted steady performance with March sales of 1,802 units, up 21.6%, and first-quarter cumulative sales of 4,406 units, up 32.1%, as it continues to cultivate user awareness in China’s new energy pickup market. March 2026 pickup manufacturer sales ranking As manufacturers leverage cost advantages to steadily penetrate emerging markets such as Southeast Asia, the Middle East, and South America, exports have become the single most important driver of growth for China’s pickup truck market. In March 2026, national pickup exports reached 33,000 units, up 35% year-on-year and 43% month-on-month. First-quarter cumulative exports stood at 82,000 units, a 32% increase. In terms of share, March exports accounted for 46% of total sales, nearly half. Looking back at recent data, the export share of pickups reached 45% in 2024, rose to 50% in 2025, and despite increased competitive pressure in the domestic market in 2026, the export share has only slightly eased. Geely Radar In the new energy segment, March new energy pickup sales reached 6,900 units, down 3% year-on-year but up 26% month-on-month. First-quarter new energy pickup sales totaled 18,000 units, a 2% increase. The report breaks down March new energy pickup sales as follows: BYD pickups (overseas sales) 2,709 units, Geely Radar electric pickups 1,802 units, Zhengzhou Nissan 1,028 units, Changan range-extender pickups 568 units, with other pickup manufacturers also contributing a certain scale of new energy vehicle sales. The report notes that the overall growth rate of new energy pickups is significantly lower than that of fuel pickups, reflecting that the new energy pickup market remains in an early cultivation stage. However, with the deepening trends of electrification and passenger-oriented design, along with the rising popularity of lifestyles such as camping and off-roading, the market potential for new energy pickups is expected to gradually open up.
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