A new automobile company was founded in 1911 by former General Motors founder William C. Durant and a pair of brothers, Louis and Arthur Chevrolet. The brothers, of Swiss descent, created a logo that was loosely based on the Swiss Cross. Many find that it resembles a bow tie shape and so that has, for many, become a synonymous nickname for the company. There were plenty of cars sporting the "bow tie" at the 10 Annual Cruisin' to a Cure for ALS Car Show in Lawrenceburg. Among them was a 1977 Caprice, an Impala, a Monte Carlo, a Nova Super Sport, a 1964 Chevy II Nova, a 1955 Nomad station wagon, a pretty rare Corvair station wagon, and a Corvair convertible.