Cumulative new energy pickup sales in 2025 reached 73,000 units, surging 243%, forming a strong growth trend that far outpaced the overall pickup market. China’s Passenger Car Association Releases Analysis Report on the Pickup Truck Market for December 2025. Data shows that the pickup truck market sold 589,000 vehicles in 2025, a year-on-year increase of 11.8%; production reached 575,000 vehicles, up 14% year-on-year. Specifically, in December, the pickup truck market sold 52,000 vehicles, an increase of 8.8% year-on-year; production was 48,000 vehicles, up 5.2% year-on-year. Both figures are at medium-to-high levels compared to the past five years. Regarding exports, 28,000 pickup trucks were exported in December, a month-on-month decrease of 13%, accounting for 54% of total sales that month. For the full year 2025, nearly 300,000 pickup trucks were exported, a year-on-year increase of 21%, making up 50% of total annual sales. Trends in China’s Pickup Truck Market, 2022-2025 In the new energy sector, the report notes that with the hot sales of Tesla’s Cybertruck, China’s new energy pickup trucks are gradually entering a phase of scaled development. In December 2025, sales of new energy pickup trucks reached 6,000 units, a year-on-year decrease of 3% and a month-on-month drop of 30%. From January to December 2025, cumulative sales of new energy pickup trucks were 73,000 units, surging by 243% year-on-year, forming a strong growth trend that significantly outpaces the overall pickup truck market growth rate. In December’s new energy pickup truck sales breakdown: Geely Radar electric pickups sold 2,092 units, BYD pickup overseas sales were 1,200 units, Zhengzhou Nissan sold 1,081 units, Changan range-extended pickups sold 753 units, and Jiangling new energy pickups sold 285 units. Other pickup manufacturers also had a certain scale of new energy vehicle sales. Trends in New Energy Pickup Trucks, 2022-2025 Looking at the market performance of individual pickup truck manufacturers. Report data shows that in December of this year, Great Wall Motors held a dominant position with nearly 50% of the domestic market share, with particularly prominent shares in the Northwest and Southwest regions. Furthermore, Geely pickups are gradually entering the mainstream ranks, indicating a gradual upgrade in the competitive landscape of the domestic market. With the surge in the pickup truck export market, pickup trucks from Changan Automobile, BYD Automobile, JAC Motors, and SAIC Maxus have risen rapidly, creating a situation where mid-tier companies are squeezing the sales of tail-end companies. From export data, Great Wall Motors’ pickup truck exports still lead the market, and it remains the historical cumulative leader. Year-on-Year Growth Analysis for Pickup Manufacturers, December 2025 vs. 2024 From a regional perspective, as the policy allowing pickups into cities has not shown significant effects, current incremental growth in the pickup market mainly comes from the Southwest and Northeast markets. Currently, in December 2025, demand from the Southwest and Northwest regions accounted for about 46% of total national pickup truck demand, making them the two core markets. Recent acceleration in the electrification of pickups, coupled with significant pre-purchasing spurred by the expiration of the vehicle purchase tax exemption at year-end, has led to stronger pickup truck sales trends in the South China region.