Volkswagen is reportedly developing a new pickup truck for the United States. The move runs counter to the automaker's recently announced plan to cut its global lineup in half. According to a Reuters report, the truck would be assembled at VW's Chattanooga, Tennessee, plant and unveiled by the end of the decade.VW Plans a U.S. Pickup Truck, Reportedly Built in TennesseeThe plan surfaces just a month after Volkswagen said it would cull models across its global portfolio over the coming years. The pickup would arrive despite that contraction.Details on the truck's underpinnings remain limited. Still, the vehicle is expected to follow the template of the mid-size Amarok that VW sells outside the U.S. The current Amarok shares its platform with the Ford Ranger, the product of an existing VW-Ford partnership that also covers a pair of electric SUVs in Europe. It's unclear whether VW plans to collaborate with another automaker on the U.S. truck, though a similar arrangement with Ford would align with those established agreements.vw plans a u s pickup truck reportedly built in tennesseeThe truck effort comes as Volkswagen works to reverse a difficult stretch in the American market. The brand saw a 13 percent drop in total U.S. sales between 2024 and 2025, and sales fell 16.1 percent year-over-year in the first quarter of 2026. Then came a rebound. A 24.9 percent increase in the second quarter pushed the brand to a 2.3 percent sales gain across the first half of 2026 compared with the same period last year. Even so, Volkswagen holds only about 4 percent market share in the United States.AdvertisementAdvertisementThe pickup would give VW a foothold in a segment it has largely ceded in the U.S., where mid-size trucks such as the Ranger and Toyota Tacoma continue to move significant volume. Building the vehicle in Chattanooga would also expand the role of a plant that currently anchors VW's American manufacturing footprint.Become an AutoGuide insider. Get the latest from the automotive world first by subscribing to our newsletterhere.