VW Teases Next-Gen Amarok. Is It America-Bound?Volkswagen"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links."Volkswagen has revealed a camouflaged version of the next-generation Amarok mid-size truck that will be sold south of the border.Along with this latest Amarok tease, VW also showed off the next-gen Tukan, a smaller pickup.VW's slice of the U.S. has been slipping, but maybe offering a pickup truck could fix things? The Amarok is already sold just across the border in Mexico.Volkswagen built its footprint in the United States market with scrappy little economy cars and gradually shouldered its way into seeming a cut above mainstream fare. However, in recent years, the company has been publicly struggling financially, and it still only holds a small share of the market on this side of the Atlantic. What sells well here? Pickup trucks. Should VW try that?AdvertisementAdvertisementThe company has already talked about developing a truck for the U.S. market, one set to be built at its factory in Chattanooga, Tennessee. Having said that, VW does actually sell a pickup in North America already, the Amarok, found at any dealership in Mexico.The new VW Tukan trucks.VolkswagenSlightly south of there, in Brazil, VW recently tapped the country's biggest rodeo festival as the perfect stage to showcase the Brazilian-built Tukan small pickup truck (pictured above) and tease the upcoming Amarok. For the latter, VW kept details light, but did let slip that the powertrain choices will offer the most power ever seen in the Amarok so far and include electrification.According to reporting from Motor1 Brazil, that's going to include the 800 TSI trim, boasting a peak of 464 horsepower and 590 pound-feet of torque. That's plenty of shove for a mid-size pickup truck, and we can't stop thinking about whether or not you could stuff it into a vintage VW Caddy. Probably a bad idea. Like all the best ideas.VolkswagenIn Brazil and Mexico, Volkswagen trucks aren't positioned as offering a fancier experience as opposed to something like a Toyota Tacoma. They are working trucks, and sales include fleet use. Volkswagen has a long history of building vehicles in both countries, so there would be plenty of customers familiar with the long-running "Vocho" Beetle taxicabs of Mexico City. In Brazil, the VW Gol was the bestselling vehicle for two decades running. No, we haven't spelled Golf wrong; the car's name means "goal," so it is highly appropriate for soccer-mad Brazil.AdvertisementAdvertisementIn the U.S., though, a VW truck might be a bit of a harder sell. Doubtless, Volkswagen would move a few buyers of its crossovers who want a little more utility for the weekend, but a U.S.-spec Amarok might have trouble making a dent in the fleet market.Still, VW fans have been clamoring for the Amarok for some time. If the company currently finds itself financially between a rock and a hard place, maybe the better choice is Amarok?➡️ Skip the lot. Let Car and Driver help you find your next car.Shop New Cars Shop Used CarsYou Might Also LikeGift Guide: Best Ride-On Electric Cars for KidsFuture Cars Worth Waiting For: 2025–2029
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