Autoblog and Yahoo may earn commission from links in this article.Subaru's Oldest SUV Soldiering OnLaunched back in 2019, the Subaru Ascent is now rolling into its ninth year, and you'd be forgiven for thinking it's stuck in a time loop. Sure, it's picked up the odd feature here and there, and maybe a subtle facelift in 2023, but a full makeover? Not even close.And for 2027, Subaru is sticking to the script. The Japanese marque just dropped the details for the 2027 Ascent, and while there are a couple of new creature comforts and a splash of new color, the recipe is basically unchanged. The real news is that there's a price hike, though it's quite negligible.SubaruSmall Changes, Small Price IncreasesSubaru's 2027 updates are all about smoothing out the ride for passengers – think small comforts that make a difference on the daily school run or road trip.AdvertisementAdvertisementHighlights include a new interior light OFF switch – finally, no more blinding your kids when they're trying to nap in the back. There are also fresh USB-C ports for third-row passengers, so everyone's devices can stay alive on long hauls. Subaru even threw in a new Deepwater Blue Pearl paint job and, for Limited models, a brighter LED rear gate lamp.Fortunately, Subaru didn't go wild with the price hikes. The 2027 Ascent still starts at $40,795 before destination, but the movement is more evident in the mid-level trims.Of note, the trim lineup remains unchanged, consisting of Premium, Limited, Limited Bronze Edition, Touring, and Onyx Edition Touring. Buyers can still choose either a seven- or eight-passenger seating configuration depending on the trim level.Trim2026 MSRP2027 MSRPDifferencePremium 7-Passenger$40,795$40,795–Premium 8-Passenger$40,795$40,795–Limited 7-Passenger$47,885$47,985+$100Limited 8-Passenger$47,885$47,985+$100Limited Bronze Edition$48,995$49,095+$100Touring$51,165$51,165–Onyx Edition Touring$51,995$51,995–The Price Is Right, But Time Is Running OutWe have to hand it to Subaru for keeping the Ascent's price in check. This SUV has never been the brand's superstar, so trying to squeeze buyers for more cash would have been a tough ask.AdvertisementAdvertisementAs of last month, Subaru had only managed to move a little less than 16,000 Ascents in the US – a drop in the bucket compared to the Crosstrek and Forester. With numbers like that, it's no wonder Subaru is playing it safe with updates and pricing.The new features definitely make life easier for families who actually use all three rows, but let's be honest: the Ascent is starting to look a little long in the tooth. While rivals like the Hyundai Palisade or Kia Telluride have been busy rolling out fresh tech and sharper designs, the Ascent is still wearing last season's outfit.That's especially true with the Ascent heading to Japan, where buyers expect the latest tech and sharpest looks. A full redesign isn't here yet, but if Subaru wants its biggest SUV to stay in the game, it's going to need more than just a new paint color.Kristen BrownView the 5 images of this gallery on the original articleAdvertisementAdvertisementThis story was originally published by Autoblog on Jun 12, 2026, where it first appeared in the News section. Add Autoblog as a Preferred Source by clicking here.