Dongfeng’s EQ-REBORN concept looks suspiciously familiar to Scout’s electric SUV. Chinese automaker says it honors a 1975 military truck, but the styling tells another story. Boxy proportions, pixel lights, and off-road cues make this feel more Scout than salute. The Beijing Auto Show is well underway, and Dongfeng just pulled the covers off of a new concept called the EQ-REBORN. The SUV is what the brand calls an “intelligent light off-roader” that pays tribute to its 1975 EQ240 military vehicle. That sounds noble enough, and clearly the brand has a lot of heritage, legacy, and ruggedness to draw from, but there’s a kink. If imitation is the sincerest form of flattery, it’s probably Scout Motors, not the EQ240, that should feel very flattered right about now. More: Stellantis May Make A Jeep Out Of China’s Dongfeng SUV Dongfeng can (and will) say whatever it wants about the design of the EQ REBORN, but the reality is simple. It looks a lot like the Chinese automaker ripped off the Scout Traveler about as blatantly as one could. This isn’t a case of maybe just the general silhouette looking proportionally similar. Sure, the angles and size do appear nearly identical, but it’s the small details that give away the blatant CTRL-C/V job going on here. The bluff nose, slab sides, floating roof treatment, and upright greenhouse all feel much closer to Scout’s new EVs than to a 1970s military hauler. Even the stance screams modern lifestyle off-roader rather than battlefield utility. No doubt, Dongfeng included some heritage cues as a way to honor the EQ240, but that seems to be marketing fluff rather than a legitimate cover for what we see here. None of that is particularly shocking. Chinese automakers have long walked a line between “inspired by” and “copied from.” Sometimes they don’t bother pretending there’s much of a line to begin with. Dongfeng hasn’t released technical specs yet, only exterior design and partial interior details along with a video that looks like it was created with AI, so for now, the EQ-REBORN remains mostly a styling exercise. The timing is what makes all of this especially funny. Scout Motors is busy trying to keep its production plans on track, as things sound challenging there. Meanwhile, a Chinese automaker has already built a substantially similar design and teased it to gauge interest from customers. At least the good news for Scout is that Dongfeng probably won’t ever sell the EQ-REBORN in the USA, even if it were to put it into production at lightning speed.