According to Gasgoo Data, passenger car sales in Spain continued their steady recovery in June 2026, with sales reaching 128,426 units, up 7.8% YoY and 14.8% MoM. While Japanese, South Korean, and European legacy brands continue to hold the dominant market share, Chinese brands are accelerating their market penetration by leveraging their competitive advantages in NEVs, significantly enhancing their overall market footprint.🚗 Brand Landscape: MG Cracks Top 10, Chinese Brands Achieve Strategic BreakthroughIn June's brand sales rankings, Toyota, Volkswagen, and SEAT firmly anchored the top three positions. Concurrently, Chinese brand MG successfully broke into the top ten overall, securing the leading position among all Chinese brands. Total sales for Chinese brands reached 16,458 units, expanding their collective market share to 12.8%, which marks a 5.5% YoY increase. Notably, multiple Chinese brands achieved stellar growth trajectories, with several registering year-on-year growth rates exceeding 100%.⚡ Electrification Process: Steady Penetration and Diversified Powertrain MixThe share of new energy in Spain has reached 23.2% (a medium level in Europe), representing a 20.2% increase on a year-on-year basis, which is an impressive growth rate. In terms of power type, HEVs account for 45.9% and are the dominant category; BEVs make up 11.1%, while PHEVs account for 11.2%. ICEs constitute 31.8% of the total. The parallel development of HEVs, PHEVs, and BEVs creates a more diverse market landscape for Chinese new energy vehicle manufacturers.🔥 Chinese Brand Dynamics: Multiple Models Deliver Strong Performance and Localization Ramps UpMG: Sustained its market leadership by relying on highly cost-competitive models like the MG ZS, further consolidating its status within Spain's mainstream automotive landscape.BYD: Officially launched the Dolphin G DM-i (a plug-in hybrid B-segment hatchback) in June, which recorded 100 units in its debut month. Meanwhile, the BYD Atto 2 delivered a standout performance with 2,048 units, outperforming the Tesla Model 3 (1,995 units) to become Spain's best-selling NEV model for the month.Leapmotor: Leveraged Stellantis's commercial infrastructure and extensive service network to scale its footprint in Spain, consistently strengthening its brand reach and dealership coverage.XPENG: Targeted the mid-to-high-end premium NEV segment with its G6 and G9 all-electric SUVs. The brand achieved a YoY surge of over 300%, though it remains in the sales volume ramp-up phase.OMODA & JAECOO: Chery's dedicated export sub-brands have tailored their plug-in hybrid SUVs to align closely with local market demands, maintaining a solid and consistent presence in the volume charts.Market SummaryPassenger car sales in Spain sustained their modest growth trajectory, with June sales rising both YoY and MoM. While legacy Japanese, Korean, and European brands retain market dominance, Chinese brands are rapidly accelerating their penetration. NEV adoption currently sits at the mid-range level across Europe; however, the growth momentum is notable, characterized by a diversified mix of BEVs, PHEVs, and HEVs. The popularity of Chinese NEV models—such as the BYD Atto 2—is significantly catalyzing the nation's electrification drive. Aggregate sales for Chinese brands surpassed 16,000 units, marking a 5.5% YoY increase. MG emerged as the top-performing Chinese brand and broke into the overall top 10 rankings. Overall, Chinese brands are bolstering their market share through NEV offerings, strategic channel partnerships, and deepening localization. Competition has evolved beyond mere product launches into a comprehensive contest encompassing brand equity, distribution networks, and supply chain resilience.