Most Sold NASCAR Diecast Models in Recent YearsCollectors chase the cars that matter most, the championship machines, the breakthrough wins, the throwback schemes that bridge generations. From 2023 through 2025, the diecast market revealed which drivers and moments resonated deepest with fans, blending legacy names with rising stars and paint schemes that captured the sport's biggest stages. Here's the full breakdown of what sold best.30. Kevin HarvickHarvick's No. 4 Budweiser Ford closed out the 2023 top ten, marking his final season with Stewart-Haas Racing. The scheme carried weight for fans who remembered his earlier Busch Light throwback topping that year's sales.29. Dale Earnhardt Jr.Junior's No. 3 Bass Pro Shops Late Model cracked the 2023 list despite his Cup retirement years earlier. The green-and-tan scheme honored his father's legacy while showcasing his continued presence in lower-tier competition. Collectors who grew up watching the Earnhardt name refused to let it fade from their shelves.28. Chase ElliottElliott's No. 9 NAPA Chevrolet landed at eighth in 2023 sales, proof that the sport's Most Popular Driver commands shelf space year after year. Hendrick Motorsports' blue and yellow became a constant in living rooms nationwide. His 2020 championship still echoed through every replica ordered three years later.27. Shane van GisbergenThe Kiwi's No. 91 Enhance Health Chevrolet commemorated his stunning Chicago Street Course debut win in 2023, where he beat the Cup regulars in his first-ever start. Trackhouse Racing capitalised on the upset, and fans grabbed the race-winning version, complete with confetti.26. NASCAR 75th Anniversary CamaroChevrolet issued a special 75th-anniversary scheme in 2023, and it landed at sixth in sales without a specific driver attached. The design honoured seven and a half decades of stock car history, appealing to collectors who wanted the sport itself on their shelf. No name, no number, just the legacy.25. Dale Earnhardt Sr.The Intimidator's No. 3 Goodyear Plus 1998 Daytona 500 win replica hit fifth in 2023 sales, 25 years after the original victory. Collectors who watched that race live bought it for nostalgia; younger fans bought it to own a piece of the sport's most iconic driver. A quarter-century gap didn't dull the demand.24. Ryan BlaneyBlaney's No. 12 Dutch Boy Champion/Menards Ford finished fourth in 2023, blending sponsor loyalty with Team Penske performance. The yellow-and-red scheme stood out on the track and on shelves. His consistent runs kept fans invested, and the paint job gave them something specific to remember.23. Kyle BuschBusch's No. 8 Lucas Oil Auto Club win. Chevrolet took third in 2023, its first season with Richard Childress Racing after leaving Joe Gibbs Racing. The race-winning version captured his breakthrough with the new team at Fontana, complete with Victory Lane marks.22. Erik JonesJones's No. 43 Guns N' Roses Chevrolet grabbed second in 2023 sales, a rock-and-roll collaboration that turned heads at Legacy Motor Club. The black-and-red design featured the band's logo across the hood, merging music and motorsports. Fans who'd never bought a die-cast before grabbed this one for the crossover alone.21. Kevin HarvickHarvick's No. 29 Busch Light All-Star Race Ford topped 2023 sales, a throwback to his 2001 rookie scheme that beat every other replica that year. He returned to the number for one night at North Wilkesboro, and nostalgia drove orders through the roof. The past outsold the present by a wide margin.20. Joey LoganoLogano's No. 22 Team Penske Ford closed the 2024 top ten as a championship-edition diecast, celebrating his third title (2018, 2022, and now 2024) after a late-season Playoff surge. The Shell-Pennzoil yellow remained one of the sport's most recognizable schemes. A third ring in six years gave collectors fresh reason to buy in.19. Tyler ReddickReddick's No. 45 23XI Racing Toyota landed ninth in 2024 sales, commemorating his win at Talladega in the Jordan Brand white livery. Michael Jordan's attendance at the race, his second win as an owner at the track, made the moment and the diecast a hot commodity. Fans followed the crossover appeal as much as the result.18. Chase ElliottElliott's No. 9 Hooters Chevrolet finished eighth in 2024, the Georgia-native sponsor's return to his car generating strong demand on its own. Hendrick Motorsports kept churning out replicas, and Elliott's fanbase kept buying them. The scheme became a collector's item after Hooters and Hendrick later parted ways.17. Kyle LarsonLarson's No. 5 HendrickCars.com Chevrolet took seventh in 2024 sales, marking his Brickyard 400 win at Indianapolis after he flew in just ahead of the weather-shortened race. He led only eight laps but got it done. His 2021 championship set the baseline; the Indy win kept collectors coming back.16. Corey LaJoieLaJoie's No. 7 Chevrolet landed sixth in 2024 sales thanks to Chilli's "Catch a Rita," the brand's first-ever NASCAR sponsorship. The margarita-inspired livery was a first for both driver and sponsor, and it turned heads on shelves and in the garage alike. Bold sponsor swings paid off in replica sales.15. Brad KeselowskiRFK Racing's co-owner wheeled the No. 6 Ford to fifth in 2024 sales with his Castrol Throwback, a 1997-inspired scheme that already looked like a hit before he backed it up with a win at Darlington, his first since 2021. The victory turned a good-looking throwback into a certified seller.14. William ByronByron's No. 24 Axalta Chevrolet crossed the Daytona 500 finish line first in 2024, his first 500 win and the ninth for Hendrick Motorsports, tying Petty Enterprises for the most all-time. It was also the No. 24's first 500 win since Jeff Gordon in 2005. The race-winning diecast captured every detail from that morning.13. Kyle LarsonLarson's Terry Labonte throwback scheme on the No. 5 Hendrick Chevrolet honoured a two-time champion (1984, 1996) with a design that felt both vintage and fresh. The 2024 version landed at No. 3 on Lionel's sales list. Larson's consistency on track translated to consistent demand off it.12. Chase ElliottElliott's Texas Motor Speedway win in 2024 came in the No. 9 Hooters Chevrolet, and the race-win diecast captured every detail from that night. It was Elliott's first win since Pocono in 2022, and it also snapped Hooters' own three-decade drought since Alan Kulwicki's 1992 win. This version ranked second in 2024.11. Dale Earnhardt Jr.Junior's Budweiser No. 8 Late Model topped Lionel's 2024 sales list, a stunning result for a car that never turned a Cup Series lap that year. The return of the Dale Earnhardt Inc. number paired with his longtime Budweiser sponsor was enough on its own to make it a top seller. It marked a rare instance of a Late Model outselling every active Cup Series diecast that year.10. Shane van GisbergenRed Bull's return to Cup Series sponsorship in 2025 put the energy drink on Van Gisbergen's No. 88 Trackhouse Chevrolet for six races. The New Zealander led 97 of 110 laps at Sonoma Raceway, delivering Red Bull its first Cup win in over 13 years. That dominant performance drove his diecast into the top ten.9. Josh BerryBerry's first career Cup win came at Las Vegas Motor Speedway in the No. 21 Motorcraft Ford, giving Wood Brothers Racing its 101st victory. He held off Daniel Suarez on a late restart and led the final 15 laps. The raced-win version includes confetti from Victory Lane, the only Ford in the 2025 top ten.8. Connor ZilischTrackhouse Racing handed the teenage phenom the Red Bull-sponsored No. 87 Chevrolet for his Cup debut at COTA. Zilisch crashed out in 37th after colliding with Daniel Suarez, the driver he would later replace. He ran the same paint scheme in all three Cup starts, posting a career-best 11th at Atlanta.7. Kyle LarsonPhoenix Raceway's season finale saw Larson finish third, but that was enough to clinch the 2025 Cup Series title over Denny Hamlin. The raced version of his No. 5 Hendrickcars.com Chevrolet replicates the exact car that delivered his second championship. Larson placed two diecasts in the 2025 top ten, a rare double.6. Kyle LarsonLarson's championship edition No. 5 Chevrolet looks nearly identical to his standard ride, with one crucial difference: the roof number is replaced by a "NASCAR Cup Series champion" icon. The yellow windshield banner and rear spoiler mark the playoff trim. This special edition captured the moment Larson secured his second title in November 2025.5. William ByronByron became the fifth driver ever to win consecutive Daytona 500s when he took the 2025 season-opener. He wasn't a factor at the white flag, but the top five crashed on the backstretch and Byron squeezed through to the checkered. The raced-win diecast carries body marks from that wild finish and Victory Lane confetti.4. Chase ElliottAtlanta Motor Speedway's race-halting pileup took out half the field, but Elliott avoided the carnage in his No. 9 NAPA Chevrolet. He out-dueled Brad Keselowski to win at his home track, running a special paint scheme designed by 11-year-old Rhealynn Mills. The raced-win version ranked fourth in 2025, another strong showing for the Most Popular Driver.3. Justin AllgaierAllgaier's Daytona 500-raced version in the No. 40 Traveller Whiskey Camaro gave him two diecasts in the 2025 top ten, a feat only he and Kyle Larson managed. The JR Motorsports entry carried authentic race-day details, including confetti if the car reached Victory Lane.2. Dale Earnhardt Jr.Junior reunited with Budweiser in 2025 to recreate the 2001 MLB All-Star Game paint scheme he ran at Daytona. That original race came in the first Cup event back at the speedway after his father's tragic death earlier that year, and Junior won it.1. Justin AllgaierJR Motorsports made their Cup Series debut in the 2025 Daytona 500, and Allgaier raced his way into the field in an emotional moment for the Dale Jr.-led team. The 2024 Xfinity Series champion drove the No. 40 Traveller Whiskey Camaro, and collectors made it the top-selling diecast of 2025. It marked the first time an Xfinity car topped Lionel's annual list.