Some automakers slogged their way through April, with sales perhaps impacted by war in Iran, skyrocketing fuel prices, tariffs, and general uncertainty. To be sure, Mazda didn't have a great month either, with US sales for the whole lineup down 17.3% (to 31,128 vehicles) from April 2025 and down 15.1% so far for 2026 (to 125,601 vehicles) from last year. People Still Love The Miata MazdaWhile most of Mazda's higher-volume models lost sales relative to spring 2025, the two-seat Miata family did quite well, having notched 1,163 deliveries in April. It's not what you'd call a big seller, but compared to the same period last year, it's a whopping 60% gain.Those sales numbers are divided pretty evenly between 611 MX-5 softtop roadsters and 552 Miata RFs with the retractable hardtop. The percentage gains for each of those models suggest there are some good deals to be had in Mazda showrooms, or else shoppers who have always wanted a Miata are finally ponying up.As for the competition, well, there wasn't much of it. Small sports cars are few and far between these days, but the Miata's primary competitors – the Subaru BRZ and Toyota GR86 – had terrible months. Both small cars are even lower in sales volume than the MX-5, and both were down double-digits percentage-wise.Mazda Miata Money Burning A Hole In Your Pocket? Specifically, Toyota delivered 496 units of the GR86 coupe in April, which represents a 49.9% drop from last year. The Subaru BRZ, which shares its underpinnings with the GR86, found even fewer buyers. Just 283 were sold in April, down 14.5% from the same period in 2025. It's worth noting these are not the type of practical vehicles that consumers purchase when they need a safe, reliable, spacious family hauler. Nor are they the type of vehicle many shoppers find appealing when they reach a certain age, say, north of 55. So there is a limited target audience, but it's clear that the audience still very much loves the Miata despite its age. The current generation debuted way back in 2014 and went on sale for the 2015 model year. That's borderline prehistoric by automotive standards.Ian Wright/CarBuzz/Valnet Sales incentives for the MX-5 are good, but not out of the ordinary. In April and now in May, certain Miata models are available with 2.9% APR financing for 36 months, while regional cash incentives were up to $1,500, plus $750 in Loyalty Reward cash for current owners. Similar financing has been available for the Subaru BRZ, while Toyota has relied more heavily on cash-back incentives for the GR86.If there's Miata money burning a hole in your pocket, you might find a softtop roadster at the base price of $30,430, or head to the other end of the scale for a Club hardtop RF variant, which starts at $41,900. Either way, you'll get the same rear-wheel-drive 2.0-liter four-cylinder powertrain with 181 horsepower and 151 pound-feet of torque.And while the MX-5 family is outpacing both the BRZ and the GR86 by a comfortable margin, sales for all three of these small sports cars are down for calendar-year 2026. Through April, MX-5 sales are down 9.9% to 2,858 units while GR86 deliveries have fallen precipitously, 32.5%, to 2,542 units and Subaru BRZ has dropped 4.2% to 1,086 deliveries. Overall through April, Subaru has sold 194,683 vehicles (down 12.7% from 2025) while Toyota brand delivered 682,659 cars, trucks, and SUVs (down 0.3%).General uncertainty in the US and around the world right now certainly has markets... unsteady to say the least. Whether current sales trends for the Miata or the Toyobaru twins continue is anyone's guess.