Image Credit: Genesis.Genesis is preparing to reveal its most ambitious SUV yet, and one of its headline features comes straight from the highest end of the luxury market. The upcoming GV90 will use rear-hinged coach doors similar to those found on Rolls-Royce models.The all-electric SUV is scheduled to make its debut in August 2026 before reaching customers in 2027. It will sit above the GV80 SUV and G90 sedan as the new flagship of the Genesis range.Genesis first previewed the idea with the Neolun Concept in 2024, which featured a vast cabin, pillarless openings, and dramatic rear-hinged doors. New comments from a senior company executive suggest at least one of those concept-car features will survive into production.AdvertisementAdvertisementThe GV90 is intended to show how far Genesis can push luxury, comfort, and technology under the Hyundai Motor Group umbrella. It will also give the brand a direct rival to upcoming electric flagships from BMW, Range Rover, Mercedes-Benz, and Cadillac.Coach Doors Will Set The GV90 ApartImage Credit: Genesis.Speaking to CAR Magazine, Genesis Europe Managing Director Peter Kronschnabl confirmed that the GV90 will use coach doors, describing them as a major point of distinction in its segment. Rear passengers will enter through doors hinged at the back, creating a wider and more theatrical opening than conventional SUV doors.Kronschnabl compared the arrangement with the setup used by Rolls-Royce, where rear-hinged doors have long been part of the brand's identity. Genesis believes the feature will help the GV90 stand apart from other large electric SUVs that otherwise follow similar packaging formulas.The production details are not completely clear yet, however. Some camouflaged prototypes have appeared with rear-hinged doors and pillarless openings, while others seem to use a more conventional layout, suggesting the feature could be limited to higher trims.The Neolun Concept Provided The BlueprintImage Credit: Genesis.The Neolun Concept offered an early look at the shape and philosophy behind the GV90. Its upright proportions, smooth bodywork, large footprint, and minimalist detailing presented a cleaner alternative to the aggressive styling used by many luxury SUVs.AdvertisementAdvertisementSpy photos indicate the production model will retain much of that boxy profile. The final design is expected to be less dramatic than the concept, but the coach doors confirm that Genesis is willing to preserve at least some of its more unusual ideas.Inside, the GV90 is expected to focus heavily on rear-seat comfort and premium materials. Genesis has not released full cabin specifications, although the concept emphasized lounge-like seating, generous space, and a calm, highly finished atmosphere.A New Electric FlagshipThe GV90 will be sold exclusively as an electric vehicle at launch. It is expected to use Hyundai Motor Group's new eM architecture, an evolution of the E-GMP platform already used beneath vehicles including the Hyundai Ioniq 9 and Kia EV9.A dual-motor all-wheel-drive system is widely expected, along with a battery pack of roughly 110 kWh. Genesis has not yet confirmed power, range, charging speed, or final battery capacity, so those figures remain provisional.AdvertisementAdvertisementThe large platform should give the GV90 room for a spacious three-row cabin while supporting the performance expected from a flagship luxury SUV. Genesis may also explore a range-extender version later, as the brand has confirmed broader plans for hybrid and extended-range electric powertrains.Genesis Is Expanding Beyond Pure EVsAlthough the GV90 will initially arrive as a battery-electric model, Genesis is broadening its powertrain strategy elsewhere. The company plans to introduce its first hybrid by the end of 2027, with the GV70 considered a likely candidate.Range-extender models are expected to follow later. Genesis says it does not plan to return to conventional gasoline-only engines in markets where it has already phased them out, but it does want to offer buyers more flexibility than a fully electric lineup alone can provide.That strategy reflects the reality facing many premium automakers. Electric vehicles remain central to long-term plans, while hybrids can serve customers who want lower fuel use without depending entirely on charging infrastructure.A High-End SUV With Global AmbitionsImage Credit: Genesis.Genesis has confirmed that the GV90 will be sold in the UK, although the company expects volumes there to remain small. The SUV will also play an important role in the brand's effort to build recognition across Europe, where Genesis is still a relatively minor player.AdvertisementAdvertisementIts most obvious rivals will include the Mercedes-Benz EQS SUV, Cadillac Escalade IQ, upcoming BMW iX7, and Range Rover Electric. In some markets, it will also compete with increasingly sophisticated luxury SUVs from Chinese manufacturers.The GV90's coach doors may sound like a design flourish, but they signal how aggressively Genesis wants to move upmarket. Whether buyers view them as a genuine luxury advantage or an attention-grabbing gimmick will become clearer once the production SUV is fully revealed.If you want more stories like this, follow Guessing Headlights on Yahoo so you don't miss what's coming next.