Audi sets 2027 production goal for Concept C electric sports carAudi has put a firm stake in the ground for its next halo EV, setting a 2027 production goal for the Audi Concept C electric sports car and positioning it as the brand’s most radical two seat model of the decade. The decision elevates a show car into a strategic project intended to reshape Audi’s performance image around battery power rather than combustion engines. With a confirmed timeline and clear role in the portfolio, Concept C now sits at the intersection of design ambition, group platform planning, and a fast maturing electric lineup. The move also signals confidence inside the wider Volkswagen Group that enthusiast focused models still have a place in an era defined by efficiency targets and software roadmaps. By locking in the Concept C program, Audi is tying an emotional sports car to the same electric architecture that already underpins volume models, betting that shared technology can support both everyday practicality and track ready performance without compromise. From radical show car to 2027 production commitment When the Audi Concept C first appeared in public previews, it read like a classic design study: a low, two seat electric sports car with a targa style roof, dramatic surfacing, and an interior stripped back to the essentials. Early coverage framed it as a bold statement rather than a guaranteed showroom product, particularly because the car’s proportions and packaging pushed far beyond Audi’s existing e tron sedans and SUVs. That perception shifted as development prototypes emerged on public roads and the brand began to describe Concept C as a roadmap for its future sports models rather than a one off experiment. The turning point came when Audi CEO Gernot Döllner confirmed that the Concept C would move into series production with a target of late 2027 and would sit beside co developed electric 718 models that had been the subject of intense speculation. In that reporting, Döllner was quoted telling employees that “our strategy is Concept C,” a phrase that elevated the car from styling exercise to guiding project for the brand’s performance transition. The same coverage tied Concept C directly to an electric platform shared with those co developed electric 718 models, and it identified Tom Baker and Mar in the context of the original Audi Concept C report, which also carried labels such as Value and NEWS. Design, targa roof drama, and the “new Audi face” Concept C is being used as a design manifesto as much as a product plan, and the exterior tells that story clearly. The car’s silhouette is defined by a long wheelbase, very short overhangs, and a cabin that appears to sit low between the axles, a layout made possible by its electric skateboard style platform. A targa roof configuration adds visual drama and gives the car a dual personality, open to the sky when conditions allow and visually taut with the roof panel in place. This approach aligns with commentary that described the car as a targa roof electric sports model and emphasized its “radically simple” surfaces, with minimal shut lines and a strong shoulder that runs uninterrupted from front to rear. Inside, the design brief focuses on a driver centric cockpit with a low cowl, slim digital displays, and physical controls limited to key functions. In a detailed video breakdown of the “new Audi face,” a Sep presentation framed Concept C as a showcase for a revised front end language that trades a large open grille for a more sculpted panel flanked by intricate lighting signatures. That presentation, available through a Sep design explainer, described Audi as a pioneering brand that questions the status quo and linked the car directly to Massimo Frascella, the ex JLR designer who became chief creative officer and is credited with steering this new look. Shared platforms, PPE strategy, and group politics Under the skin, Concept C is expected to sit within the Volkswagen Group’s broader electric architecture strategy, which already underpins volume models and will increasingly carry performance cars too. The group has promoted its centralized EV platforms as a way to spread development costs and accelerate software improvements across brands, a theme that can be traced through official Volkswagen Group communications. Concept C’s planned link to the electric 718 program underlines that strategy, since those cars are also expected to share core battery and motor technology even if their final powertrain mix is still being debated. The PPE platform already supports key Audi models such as the A6 Sportback e tron sedan and Q6 e tron SUV, both of which are being refined with new infotainment interfaces and driver assistance features in the 2027 model year. An official release described these as customer centric updates for PPE based electric SUVs and sedans and stated that the model year changes would arrive from the second quarter of 2026, with the announcement explicitly framed by Feb and the word Customer. That release, published through Audi PPE communications, ties Concept C indirectly into a maturing platform ecosystem where sports cars benefit from the same software and hardware base as mainstream models. How Concept C fits alongside Audi’s 2027 EV lineup By the time Concept C reaches showrooms, Audi expects to have a full suite of electric models on sale, particularly in the midsize segment. The 2027 A6 Sportback e tron is already positioned as a premium electric sedan, with official materials describing the 2027 A6 Sportback e tron and listing a price that is “Starting at $66,700,” along with prompts to View key MSRP info and Build & price. Those details appear in the A6 Sportback e, which also labels the car as a premium electric sedan and uses the words Sportback, Starting, View, MSRP, and Build. On the SUV side, the 2027 Audi Q6 e tron is presented as a premium electric SUV with a starting price of “$64,500” and the same focus on style and technology. The official page invites customers to Build & price and emphasizes that drivers should not use certain features while distracted, language that appears in the Q6 e tron and repeats the names Audi, Starting, View, MSRP, and Build. Higher up the performance ladder, the 2027 S6 Sportback e tron is described as an electric sport sedan with a price “Starting at $79,600,” launch control, and detailed trim references that include handle inlays and window surrounds, all spelled out in the S6 Sportback e description that again highlights Sportback and Starting. Internal letters, cancellation rumors, and the 2033 deadline Concept C’s path to production has not been entirely smooth, and internal correspondence has played a visible role in keeping the project on track. Reporting based on an internal letter from Audi CEO Gernot Döllner to employees described how he reaffirmed the plan for the C Sport model and set a firm 2027 target, even as he prepared to take on additional responsibilities as CEO of Volkswagen Group. That account, introduced with the word Feb and the phrase According, portrayed Döllner as using the letter to steady nerves about the project and to signal that the Audi Sport program would remain central to the brand’s electric strategy, as detailed in the Audi Sport plan coverage. More from Fast Lane Only Unboxing the WWII Jeep in a Crate 15 rare Chevys collectors are quietly buying 10 underrated V8s still worth hunting down Police notice this before you even roll window down
+43 others
