Audi Q9AUDI AGThe Audi Q9 has arrived in the UK, taking its place as the most imposing and luxurious SUV the brand has ever produced. With prices starting at £103,900, it sits at the summit of Audi's line‑up, designed to deliver long‑distance comfort, cutting‑edge technology and a sense of occasion every time you climb aboard.At more than 5.3 metres long and over two metres wide, the Q9 is a statement of scale as much as engineering. Power comes from a 3.0‑litre V6 diesel producing 299PS and 630Nm, supported by mild‑hybrid tech and an electric compressor to sharpen response. An eight‑speed tiptronic gearbox and quattro all‑wheel drive are standard, giving the car the relaxed, assured feel expected of a flagship SUV.Seven seats come fitted across the range, each electrically adjustable and heated. Buyers of the top‑spec Vorsprung model can opt for a Lounge Pack that swaps the middle bench for two individual chairs with ventilation, massage functions and a heated leather armrest, turning the second row into something closer to a first‑class cabin.AdvertisementAdvertisementAudi UK director José Miguel Aparicio says the Q9 "introduces a new benchmark for luxury, innovation and comfort," describing it as the final piece in the brand's SUV portfolio.Two trims are available from launch: Edition 1 and Vorsprung. Edition 1 sets the tone with 22‑inch Audi Sport wheels, S line styling and Matrix LED headlights with customisable light signatures. Adaptive air suspension and all‑wheel steering aim to deliver a blend of comfort and control, while the interior features Fine Nappa leather sports seats with ventilation and massage functions, heated seats across all three rows and a panoramic roof with switchable transparency. A Bang & Olufsen 3D audio system rounds out the package.Vorsprung models take things further with 23‑inch wheels, Digital Matrix LED headlights and curved Digital OLED rear lights – a world‑first application. Exterior illumination elements emphasise the car's size and shape, while the cabin gains Audi's 4D Premium sound system, enhanced air quality features and extended ambient lighting. Park Assist Pro, Adaptive Cruise Assist Plus, 3D surround‑view cameras and automatic doors underline the model's flagship status.Prices start at £103,900 for the Edition 1 and rise to £113,250 for the Vorsprung.This article was originally published on Forbes.com
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