Volvo sales slipped 32 percent in the first quarter to just 22,651 units. Leading the decline was a drop in demand for the aging XC60. Sales of the XC40, XC90, and electric EX30 and EX90 have dropped. Turns out even the sensible Swedes are not immune when the market decides to bite. The first quarter was bruising across the US market, but few brands struggled as much as Volvo. Sales have dropped by a third in just a year, and not a single model in the lineup managed to move the needle in the right direction. Volvo ended the quarter having delivered 22,651 vehicles in the US, down 32 percent from the 33,285 it sold a year earlier. In raw numbers, the biggest hit came from the XC60, with sales dropping 37 percent from 12,706 units in Q1 2025 to 8,061 last quarter. Read: After Just Two Years, Volvo Drops Its Cheapest EV From America The collapse in XC60 demand is partly tied to its age, now approaching a decade, along with prices rising by roughly $4,000 over the past year due to the Trump administration’s tariffs on foreign-built vehicles. In response, Volvo plans to begin building the XC60 at its South Carolina plant later this year. A Sales Massacre The smaller XC40 has also suffered this year, with sales declining 47 percent to 3,403 units. The larger XC90 has proven more resilient, though still down 9 percent to 8,513. Electric models have not escaped the downturn either, with EX30 sales dropping 23 percent and EX90 falling 30 percent to 702 units, reflecting softer EV demand in the US. With the S60 and S90 now long gone, sales of those two models have dropped 100 percent and 95 percent, respectively. In addition, the V90 Cross Country is no longer so popular, and sales have fallen from 166 units to just 15. Meanwhile, orders for the V60 Cross Country have closed, and its sales fell 43 percent to 565 units during the quarter. Across powertrains, the declines are consistent. Fully electric sales fell 14 percent to 2,326 units. Plug-in hybrids dropped 49 percent to 3,436, while mild-hybrid models declined 29 percent to 16,889. The only bright spot came from certified pre-owned vehicles, where sales rose 14 percent to 13,287 units. Volvo USA Sales 2026 ModelQ1 2026Q1 2025% ChangeS602685-100%S9017377-95%V60 Cross Country565983-43%V90 Cross Country15166-91%XC403,4036,469-47%XC608,06112,706-37%XC908,5139,369-9%EX309151,185-23%EX30 Cross Country458––EX907021,000-30%Total22,65133,285-32% SWIPE
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