volvo thinks americans will fall in love with wagons again Volvo may be preparing to say goodbye to wagons in America for now, but the company's CEO believes the body style still has a future - and possibly a bigger one than most people expect. Volvo CEO Håkan Samuelsson said he believes station wagons could stage a comeback within the next decade, driven partly by the realities of EV efficiency and partly by changing consumer tastes. That's notable timing considering Volvo is simultaneously phasing wagons out of its U.S. lineup entirely. After the 2026 model year, the V60 Cross Country and V90 Cross Country will disappear from American showrooms, leaving Volvo without a single wagon on sale here for the first time in decades. Sedans are also fading from the brand's portfolio, with SUVs increasingly dominating the lineup. Still, Samuelsson doesn't believe the market will remain SUV-only forever. 2025 Honda Accord Touring Hybrid: All the Details volvo thinks americans will fall in love with wagons again "Probably the U.S. consumers know better, but I think we believe that the market may have gone a bit too far into a single SUV market," he told Motor1. "I don't think 10 years from now, we will only have SUVs from Volvo." It's an interesting admission from a company that helped define the modern SUV boom while simultaneously building some of the most recognizable wagons in automotive history. Volvo's long-roof legacy runs deep, from the brick-like 240 wagons that became suburban fixtures to the turbocharged 850 T-5R that somehow turned a family hauler into a legitimate touring car icon. Even now, enthusiasts still speak about old Volvo wagons with the kind of affection usually reserved for air-cooled Porsches and manual BMWs. But Samuelsson's argument isn't based entirely on nostalgia. Aerodynamics are becoming increasingly important as automakers chase every possible mile of EV range, and SUVs simply aren't ideal from a physics standpoint. Wagons sit lower, cut through the air more efficiently, and generally require less energy to move at highway speeds. That matters when range figures have become one of the primary battlegrounds in the EV market. "So air resistance is one, because we talked about range," Samuelsson explained. "If you have a lower front area, it's easier." volvo thinks americans will fall in love with wagons again He also believes consumer tastes themselves could eventually shift back toward wagons as younger buyers look for alternatives to the oversized crossovers that have dominated American roads for the last 15 years. Automakers have already seen this happen before. Minivans replaced wagons. SUVs replaced minivans. Now even compact crossovers are starting to feel a little predictable. And frankly, there are signs buyers may already be getting fatigued with everything looking vaguely like a lifted egg. Samuelsson hinted Volvo is actively studying future wagon possibilities, though he stopped short of confirming any specific products. "I think it's not revealing too much that I think we will not only have SUVs five years from now," he said. Whether that future includes a true electric Volvo wagon for North America remains unclear. Right now, the market reality still heavily favors SUVs, particularly in the U.S., where wagons have become almost entirely niche products outside of luxury performance brands like Audi, BMW, and Mercedes-Benz. Wagons never really stopped being good cars. Americans just stopped buying them. 10 Things AutoGuide Readers Are Buying For Their Cars This Spring
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