Chear Motorrad, one of BMW Motorrad’s long-standing dealer partners in Malaysia, today officially announces the relocation of its dealership home to Shah Alam, marking the debut of the first-ever BMW Motorrad New Retail Brand Experience in the country. This milestone signifies a new chapter in Chear Motorrad’s journey to better serve the growing BMW Motorrad community with enhanced customer engagement and expanded touchpoints in sales, service, and support.
Benjamin Nagel, Managing Director at BMW Group Malaysia, said, “Our promise at BMW Motorrad is clear, and that is to make every stage of the rider’s journey effortless, exciting, and truly premium. This extends beyond our diverse range of powerful motorcycles to encompass every interaction a customer has with our brand, providing the full Premium Ownership Experience at every step. The new Chear Motorrad showroom in Shah Alam embodies this promise, delivering a retail experience that goes far beyond sales and service to create a vibrant space for the riding community. Since 2011, Chear Motorrad has played a vital role within our dealer network, and we are thrilled to witness their growth as they bring the BMW Motorrad experience closer to customers in the Klang Valley and beyond.”
Dato’ Chear Kin Keong, Managing Director of Chear Motor Group, said, “Over the past decade, our journey has been defined by the trust and passion of our customers, whom we have been proud to serve. The opening of our new showroom in Shah Alam is a significant milestone for us, especially as Malaysia’s first BMW Motorrad New Retail Brand Experience. It is a reflection of our dedication to delivering the very best for Malaysia’s motorcycle community, particularly our BMW Motorrad owners. As the BMW Motorrad community grows, so do we – with an even stronger and dedicated team in place and a renewed focus on customer care, we look forward to creating more meaningful experiences for BMW Motorrad riders as we carry the spirit of ‘Make Life a Ride’ into the future.”
Located at No. 33 & 35, Jalan 15/23, Taman Perindustrian Tiong Nam, the newly relocated 540-square metre Chear Motorrad, previously in Puchong, is designed to be a hub for riders to explore the extensive portfolio of BMW Motorrad, service their motorcycles, or connect with the growing riding community. It is the first dealership in Malaysia to fully implement the BMW Motorrad New Retail Brand Experience, offering a contemporary space that reflects the brand’s passion for performance, lifestyle, and personalised service. The dealership space features a new dedicated service reception and coffee bar, providing a welcoming environment for customers to relax and interact, adding to the Premium Ownership Experience as a whole.
Additionally, the workshop layout concept with 10 working bays is designed to support efficient servicing, ensuring that BMW Motorrad owners receive the highest standard of care for their motorcycles and complete peace of mind. With a team of 40 across sales, service, marketing, and support, Chear Motorrad Shah Alam offers a complete Sales, Service, and Spare Parts (3S) experience under one roof, meeting the needs of both new and returning BMW Motorrad owners.
Chear Motorrad operates daily from 9:00AM to 6:00PM, Monday to Saturday. To learn more about the dealership, visit https://www.bmw-motorrad.com.my/chearmotorrad-puchong/en/home.html.
Source: Chear Motorrad Unveils New Showroom in Shah Alam
