New Genesis Magma GT3 Concept RevealedGenesis (Genesis)Genesis has been on a roll with its production cars (we named the G90 our 2023 MotorTrend Car of the Year), and the Hyundai Motor Group's luxury division has jumped deep into the global motorsports pool this season with its GMR-001 Hypercar that's competing in the 2026 FIA World Endurance Championship—including this weekend's 24 Hours of Le Mans in France. Now, on the eve of the endurance classic that begins on Saturday afternoon, the brand has officially revealed its Genesis Magma GT3 concept, a car based on the Magma GT roadgoing supercar concept it pulled the wraps off of last November.The unveiling of the Magma GT3 concept comes with the famed Circuit de la Sarthe in the background, the venue being home to international sports car racing's biggest event and making it a predictable place for this reveal. If you haven't paid attention until now, the two factory GMR-001s finished 15th and 17th in the Hypercar class in the season-opening round at the Imola circuit in Italy after one car encountered a sensor problem and the other took a dice roll on strategy.But overall, the team has demonstrated a strong on-track pace for an all-new program. In the race prior to Le Mans—the Six Hours of Spa-Francorchamps—the team brought home commendable finishes of eighth (a points-paying position ahead of established entries from Cadillac, Toyota, Alpine, Aston Martin, Ferrari, and Peugeot) and 13th place. Of course, there is still loads of development work to come for the Hypercar squad and cars to reach the podium, but with the Magma GT and GT3 concepts, Genesis is already also looking toward what's next for its performance and racing portfolios.Genesis (Genesis)"Genesis has grown faster than any other luxury automotive brand, and we're thrilled to be competing in the world's toughest endurance race where we'll be able to validate our performance under pressure," Hyundai Motor Co. president and CEO José Muñoz said of the company's strategy. "We're bringing lessons from the track to our Magma performance vehicles [like the almost-here GV60 Magma EV] and in how we run the business. … We're focused on delivering exceptional vehicles, technology, and service for our customers."Freshened Magma GT Joins Magma GT3Genesis also brought a spruced up version of its Magma GT road car concept to Le Mans that differs from the original we saw seven months ago (linked above) thanks to a new interior featuring what the company called "an analog instrument cluster inspired by motor racing timekeeping instruments and complemented by tactile controls that emphasize precision and engagement. The result is a refined yet immersive cabin that reinterprets the modern luxury GT experience—balancing performance, comfort, and craftsmanship."The Magma GT road-car conceptGenesis (Genesis)When this aluminum-monocoque-construction car will reach production remains unclear, but it could arrive in 2028 or 2029 and is set to use a 3.2-liter twin-turbo V-8 powertrain similar to and in marketing-speak "derived from" the GMR-001's that also includes an electrification element and an eight-speed dual-clutch gearbox. And yes, it will be sold in the U.S. as the Magma division's flagship.AdvertisementAdvertisementAs for what would have to be a production-based (under existing competition rules) GT3 version—this concept was developed alongside Hyundai Motorsport—Genesis said it is for now an "independent study" of what the company could do as part of its long-term racing strategy. Not for nothing, if and when it does hit racetracks, we look forward to it squaring off against Toyota's upcoming and also badass-looking GR GT3.The Magma GT's updated interiorGenesis (Genesis)That said, Genesis stated the car is "one of several possible scenarios, [but] it demonstrates how [the brand] is exploring opportunities beyond LMDh [prototype racing]. Together, the Magma GT and GT3 Concepts illustrate a cohesive approach, where motorsport serves as both inspiration and testing ground for future Genesis performance and design."Photo credit: GenesisPhoto credit: GenesisPhoto credit: GenesisAdvertisementAdvertisementPhoto credit: GenesisPhoto credit: GenesisPhoto credit: GenesisPhoto credit: GenesisAdvertisementAdvertisementPhoto credit: GenesisPhoto credit: GenesisPhoto credit: GenesisPhoto credit: GenesisAdvertisementAdvertisementPhoto credit: GenesisPhoto credit: GenesisPhoto credit: Genesis
